Digital marketing is priceless for players in the travel industry. Today’s customers rely heavily on their computers and smartphones to discover, book and share their experiences online. Smartphones and search engines have become part of the travel industry as consumers rely on both to get information on hotels, activities, and places to dine. Your maritime based-travel business can take advantage of digital marketing by leveraging search engine optimization, pay-per-click advertising, social media, and landing page optimization into their strategy.
Search Engine Optimization
Search engine optimization ensures that your website is using keywords and phrases that potential customers are searching. Our crew of tourism digital marketing experts will assist you in keyword research and optimization strategies to rank your site and improve online visibility. This higher visibility occurs through integrating keywords into your website’s content. For example, if a potential customer searches for the best boat tours in Miami, they will quickly scan the top of the Google page. If they do not see what they want immediately, they will conduct another search with different keywords. Your business needs to make sure that it is placing highly on search engine results, especially if your customer base is tourists that are constantly on the move.
Much like search engine optimization, PPC ensures high placement on search engines. Pay-Per-Click Campaigns are campaigns that ensure that your business enjoys highly demanded placement on Google searches. In PPC advertising, businesses bid for ad placement for a search engine’s sponsored links directly under the search bar. Since the travel industry is such a competitive industry, targeted and visible advertisements are a great way to differentiate yourself from the competition. Search engine visibility should be at the top of the priority list of any marine travel business.
As stated before, people are more glued than ever to their smartphones and social media. When people go on vacation, they want to show family and friends what they are doing. Social media not only allows your maritime travel business to showcase its content, but it also allows it to target consumers with personalized advertisements. The advertisements are designed to be shown to users in your target demographic, translating to priceless exposure for your maritime travel business.
Landing Page Optimization
A crucial component for digital marketing for maritime travel businesses is landing page optimization. Landing page optimization is the result of leading potential customers to somewhere on your website where they purchase a package or reserve a tour. Using Marine SEO’s crew to optimize your landing page is a great way to maximize the effectiveness of your digital marketing efforts and drive revenue for your maritime travel business.