By 18th November, 2019 SEO No Comments

How Schema Helps SEO For Your Marine Business

Over the years, SEO has gained steam in the digital marketing world and it looks like it won’t be stopping anytime soon. With various Google updates and new online marketing trends to stay abreast of, SEO is a job that never sleeps. However, certain SEO fundamentals such as schema can do wonders for your yacht brokerage’s website. Our nautical marketing crew at Marine SEO gives you the 411 on how schema helps SEO for your marine business.

What Is Schema?

According to SEMrush.com, Schema is a structured data vocabulary that identifies entities, actions, and relationships across the internet on webpages, emails, etc. [1] The vocabulary is used to help search engines better understand the meanings of various topics across the web to provide a better user experience (UX) to online users. With Google consistently building a more semantic online world, different schema markups help SEO for your marine business grow.

Types of Schema in SEO

The vocabulary on Schema.org incorporates formats for structuring data based on a variety of people, places, and things on the internet. For example, the most popular branch on the list of items schema markups define is Creative Works, which is a collection of markups pertaining to creative content such as movies, books, videogames, music, and more.

Schema markups are utilized with languages of code like RDFa, Microdata, and JSON-LD and are added to HTMLs to embed metadata.

RDFa

Also known as Resource Descriptive Framework in Attributes, RDFa is a code that can be applied to any HTML, XHTML, and XML-based files. The following are RDFa’s features:

  • about – indicates what resource the metadata is about
  • rel and rev – indicates a relationship and reverse relationship with another source
  • src, href, and resource – indicates a partner resource
  • content – overrides content of the element when using the property attribute
  • datatype – applied to indicate the datatype of text specified for use with the property attribute
  • typeof – indicates the RDF type of the subject or the partner resource

Microdata

How Microdata is utilized is similar to RDFa and its features are as follows:

  • itemscope – creates the item and specifies that the remainder of the element includes information about it
  • itemtype – describes the item and properties with a valid URL of a vocabulary
  • itemprop – specifies that the containing tag has the value of an indicated item property
  • itemid – indicates a sole identifier of the item
  • itemref – references properties of an element that aren’t within the itemscope. This code generates a list of element ids with additional properties in other parts of the document.

JSON-LD

Also known as Javascript Object Notation for Linked Objects, JSON-LD is a type of annotation that applies schema by being pasted directly in the <head> or <body> tag of a web document.[1]  Vocabulary is indicated with “@context” and “@type” attributes.

 

If you’re still curious about how schema helps SEO for your marine business, feel free to contact our marine marketing agency at 954-358-3774 today!

 

 

Source:

[1] SEMrush – What is Schema? Beginner’s Guide to Structured Data

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