How to Market Your Yacht Charter on Instagram

A significant part of marketing within a luxury industry like yachting is branding. The right branding strategy can provide your yachting business recognition within the competitive market and drive brand loyalty from your clients. In addition to a website, logos, brochures, business cards, company magazines, and other promotional materials – a well-curated Instagram account will do wonders to strengthen your brand.

Whether your business is a yacht charter brokerage with a fleet of vessels under its name or you’re a yacht owner looking to charter your yacht to guest while you are on land – take advantage of social media marketing for yachting. Follow these social media tips from our marine industry marketing professionals to learn how to use Instagram to market your yacht charter.

 

 

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Schedule a Marketing Photoshoot

To kick off your Instagram account, you’ll want a sufficient collection of high-quality photos showing off your vessel, your crew, and what charter guests can expect when they book a trip on your yacht. Schedule a marketing photoshoot with a professional photographer (or a team of photographers) and some models.

Go out on a mini charter trip as your photographer takes tons of pictures in and around your boat with the models posing as guests. Investing in a cinematographer to take some videos and drone footage is also a good idea!

Once you receive that extensive collection of glossy shots, post some on Instagram. Don’t post them all at once, you’ll post these images and video clips periodically, in between more recent pictures and photos from guests. This content will ensure there’s a steady flow of images on your company’s Instagram feed.

 

Create a Unique Hashtag

Guests sharing their experiences on your yacht charter in their social media accounts can serve as visual forms of referrals. These pictures and videos can also be used to build out your own Instagram account. Instead of asking your guests for pictures after their trip, encourage them to use your unique hashtag when posting on Instagram.

Make a unique hashtag based on you company’s name or the name of your yacht. Something like:

  • #MY[name of yacht]
  • #[name of yacht]yacht
  • #[company name]yachtcharters
  • #[company name]vacations

Bring attention to your hashtag by including it on your promotional materials, your email signature, as well as the on-board postcard where guests find other important information like your boat’s Wi-Fi password. Include a short blurb urging guests to share their photos and memories with you by using the hashtag.

 

 

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Repost from @angelrenee.co – What an amazing event ! So grateful to have worked along side some awesome people.. congrats @pigsofparadise on your book ! Thank you @bahamaslocal for your support and many Thanks to @earthbeatfilms for allowing us to preview the film . @kindofalexis thank you for your devotion to capturing every detail of this week ! Gratitude to @stanielcay and @impulseyacht for hosting us all ! 📷: @atomiclavender . . . #thatsawrap #booklaunch #yachtparty #impulseyacht #exumas #bahamas #outislandsofthebahamas #outislands #yachtlife #yachtcharter #yachtevent #pigsofparadisethebook #exumadream #theeverygirltravels #travelandliesure #luxurytravel #yachteventplanner #littlewhitedress #luxuryevents #luxurylifestyle #lifestyle

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Collect User Generated Content

Just search your yacht charter’s unique hashtag on Instagram for convenient access to guest pictures. Pick the best quality photos and repost them onto your own Instagram account. Make sure to give proper credit by tagging your guests’ Instagram usernames. If you want to be even more diligent, DM the original poster and ask for permission to repost their photos.

Ideally, find shots of guests:

  • Lounging around your yacht
  • Enjoying meals created by your yacht chef
  • Experiencing local attractions
  • Having fun using your yacht’s water toys
  • Exploring on your yacht tender
  • Wearing brand swag like caps and shirts

You want your Instagram account to provide an in-depth look into the exciting and luxurious yacht charter experiences you can deliver.

 

Running a perfectly curated Instagram is actually harder than it seems. At Marine SEO, our digital marketing agency in Fort Lauderdale, we offer effective social media marketing and SEO for the marine industry. Call us at 954-281-9995 today and find out more about how you can how we can help market your yacht charter on Instagram and make your business stand out!

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