The internet has radically modified the way swimwear businesses reach and engage potential customers. Swimwear buyers–especially bikini buyers–are more reliant than ever on the internet and social media to research and ultimately purchase the next addition to their swimsuit collection. Digital marketing strategies for swimwear businesses include Instagram marketing, influencer marketing, YouTube advertisements, pay-per-click strategies, and using an e-commerce website.
Moving into the second decade of the millennium, growing your company’s online presence is more important than ever. Search engines continue to see increased growth in organic search as well as more paid advertisers than years prior. As the trajectory for search advances upward, now is the time to develop great content to showcase your brand and expertise in the marine industry.