How Cruises Are Looking To Decrease Their Environmental Impact

Cruise liners are typically thought of as one of the biggest culprits when it comes to industries that negatively impact the environment. Modern customers are increasingly becoming wary of buying products or using services that originate from businesses that are not keen on positively impacting the environment. Cruise lines have become aware of this and are taking steps towards becoming environmentally sustainable. 

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AB Marketing and Split Testing

You are not marketing if you do not conduct any A/B testing. A/B testing or split testing is essentially a variation of the scientific method, where you build campaigns that differ in only one variable. This allows you to understand your digital marketing campaigns for boat vendors and what works best for them. For example, you could be testing what color works best for your banner ads. In this case, you would launch two banner ad campaigns, one that has green and one that has blue featured prominently. After launching these campaigns and studying their analytics, you could then decide which banner advertising works best for your campaigns. 

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Why Remarketing Works For The Boating Industry

Remarketing is a tactic that consists of targeting people who have already visited or taken action on your website. Fortunately for your boat dealership, Google offers businesses the opportunity to retarget interested customers directly. Since the overwhelming majority of people use Google as their primary search engine, your boat dealership’s potential for reaching customers and increasing revenue is notable.

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