The Importance of Online Advertising in the Right Places

Where you place your online display ads is important and your display ads popping up in the wrong places can be bad for business. Not only are both statements true, but it is also what our experienced marine industry marketers will be discussing in today’s article.

Read More

Reasons to Create a YouTube Channel for Your Yacht Toys Business

A lot has been said of the enormous popularity of online video content and the growing strength of video marketing. With plenty of digital video platforms to choose from, YouTube has risen as the clear king. More and more professionals have recognized the potential benefits of having a YouTube channel for their business. That includes many businesses in the yachting and marine industry.

Read More

How to Market Your Yacht Charter on Instagram

A significant part of marketing within a luxury industry like yachting is branding. The right branding strategy can provide your yachting business recognition within the competitive market and drive brand loyalty from your clients. In addition to a website, logos, brochures, business cards, company magazines, and other promotional materials – a well-curated Instagram account will do wonders to strengthen your brand.

Read More