You are not marketing if you do not conduct any A/B testing. A/B testing or split testing is essentially a variation of the scientific method, where you build campaigns that differ in only one variable. This allows you to understand your digital marketing campaigns for boat vendors and what works best for them. For example, you could be testing what color works best for your banner ads. In this case, you would launch two banner ad campaigns, one that has green and one that has blue featured prominently. After launching these campaigns and studying their analytics, you could then decide which banner advertising works best for your campaigns.
Remarketing is a tactic that consists of targeting people who have already visited or taken action on your website. Fortunately for your boat dealership, Google offers businesses the opportunity to retarget interested customers directly. Since the overwhelming majority of people use Google as their primary search engine, your boat dealership’s potential for reaching customers and increasing revenue is notable.
Prospective customers are increasingly collecting most of their information from their social media pages. If your marine/boat dealership correctly leverages social media marketing, it can have a considerable positive effect on the bottom line. The following social media tips for marine dealerships will help your business harness the power of social media.