You have content on your website already, so why do you need more? Well, like anything that sits and collects dust, it starts to get old, outdated, and can lose its value. Search engines live off fresh content, if you continue to not feed the belly of the beast (Google) you will continue to be of less and less value to them. Essentially, the older your content gets, the less it will hold its keyword positioning and, ultimately, it will impact how your website is ranked.
We understand, you’ve got boats to sell and people to see. Like most boat dealers, you want to focus your time and energy on boats, on selling, on the marine industry, and not on computers and the internet. It’s SaltLife not DigitalLife. No worries, this quick guide is filled with SEO tips for boat dealerships that you can implement in a few hours a week.