Any marine business looking to create a strong SEO presence needs to understand the essentials of what goes into developing an unforgettable marine marketing strategy. There’s a huge misconception that a marketing strategy only requires content, blogs, and a tweet every other day. There is far much more that goes into having a strong marketing strategy than any sailor would believe. Marine SEO, the top marketing agency in Fort Lauderdale wants to help you make a splash with your marketing strategy. Start with these essentials, and then dive in!
You have content on your website already, so why do you need more? Well, like anything that sits and collects dust, it starts to get old, outdated, and can lose its value. Search engines live off fresh content, if you continue to not feed the belly of the beast (Google) you will continue to be of less and less value to them. Essentially, the older your content gets, the less it will hold its keyword positioning and, ultimately, it will impact how your website is ranked.
We understand, you’ve got boats to sell and people to see. Like most boat dealers, you want to focus your time and energy on boats, on selling, on the marine industry, and not on computers and the internet. It’s SaltLife not DigitalLife. No worries, this quick guide is filled with SEO tips for boat dealerships that you can implement in a few hours a week.