Content SEO vs. Technical SEO
While at first it may seem that SEO is mostly founded upon content creation, there are many more aspects to a digital marketing strategy than meets the eye. Like most other marketing and digital marketing strategies, there are many components that go into creating successful ones. In the case of search engine optimization, there are three critical elements: content SEO, technical SEO, and link-building outreach efforts. When these three are leveraged together, they create an online presence that translates into higher customer awareness and an increase in revenue. While link-building outreach is certainly important, understanding content SEO vs. technical SEO is arguably the most important aspect of a digital marketing strategy. To learn more about the topic from our Fort Lauderdale SEO experts, continue reading below.
Why Is Technical SEO Important?
For those that are not yet familiar with all the aspects of content SEO vs. technical SEO, technical SEO may seem like a completely foreign aspect of digital marketing and search engine optimization. In technical SEO, digital marketers focus less on the pages of a website or its blog and more on the components that are not as visible to the untrained eye.
The purpose of technical SEO is to make a website as organized and easy to read as possible for search engines. The more organized a website is, the more the keywords throughout the website are related to other pages of the website. This means that these pages will begin to rank for keywords that are not necessarily related to them. The reason for this is that the pages on a website will not be loosely related but rather interconnected through sharing a common URL structure. This aspect of technical SEO is called “architecture” and is one of the most important aspects of technical SEO.
Another reason that technical SEO is important is that it deals with the metadata of the web pages on a website. Metadata is a term used to describe the title tags, meta descriptions, and alt-text on a website.
A brief explanation of these terms is offered below:
Title tags are the description that search engine results pages show to users when they input a query. Title tags need to be optimized with keywords because they are the first piece of information that a search engine surveys when crawling a website.
Meta descriptions are the short descriptions seen under the title tag on a search engine results page. These give search engines and viewers a short description of the web page. These also need to be optimized with keywords for maximum effectiveness.
Alt-Text is used to describe the descriptions that pictures on a website have. Alt-text should also be optimized with keywords and are a key component of abiding by the requirements set by the Americans with Disabilities Act (ADA).
Most Common Technical SEO Issues
The most common technical SEO issues that our technical SEO agency and marine digital marketing agency notices have to do with non-optimized title tags and meta descriptions. To fix this issue, you will need to conduct keyword research to make sure that your title tags and meta descriptions include keywords and are an appropriate length and not too long or too short.
Another common technical SEO issue is non-bucketed blogs. The term “non-bucketed” refers to pages that are not related to one another through a URL structure. Bucketing these pages allows them to funnel different keywords to the homepage of a website.
What Is an SEO Content Strategy?
When someone wants to understand content SEO vs. technical SEO, they need to know what an SEO content strategy is. An SEO content strategy is one that a business has to make if they want to make full use of digital marketing. An SEO content strategy entails searching for blog topics and keywords that a business believes will garner attention from potential customers. Our SEO content services and local digital marketing packages are here to make sure that you leverage this aspect of digital marketing so that you will capture the attention of your most valuable customers.
More About Marine SEO
Aside from detailing the differences between on-page SEO vs. technical SEO, Marine SEO is a digital marketing agency that is dedicated to helping businesses in the marine industry with their email marketing SEO and other aspects of their digital marketing strategies. These other aspects include a technical SEO audit service and an SEO keyword research service. Contact our Fort Lauderdale PPC agency to learn more about our Fort Lauderdale AdWords management and what we can offer you today.