Creating and Sharing Content As An Ocean Conservation Non-Profit
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. Ocean conservation non-profit organizations can leverage content marketing to educate stakeholders and turn them into active participants in their mission. “Content” includes social media posts, blog posts, Youtube videos, or case studies. The more you take advantage of content marketing for ocean conservation, the higher chance that someone reacts positively to your mission.
Another benefit of content marketing for ocean conservation groups is that it adds credibility to your mission. If people see that your goal is cohesive and relevant, they will see that your organization is important.
For content to influence stakeholders, it must be high-quality. Your copy and pictures must be striking and engaging. Images that highlight your organization’s activities are most effective, as are those that depict the locations of your mission impacts.
The goal of content is to tell your organization’s story; the more compelling the story, the more likely people are to respond positively to it.
Your content strategy must be paired with your website or donation page to maximize effectiveness. Engaging content leads stakeholders to your website, which increases the contributions that your ocean conservation organization receives.
Instagram For Sharing Content
Instagram could be of great use to ocean conservation marketing campaigns. The popular photo-sharing app is the second-most popular social media platform on the planet. Sharing pictures is a great way to showcase your compelling ocean conservation mission to users. According to Statista, “In 2023, the photo-sharing site is projected to reach 120.3 million monthly active users in the United States, up from 107.2 million users in 2019.” The massive user base and its inevitable expansion mean that users sharing compelling content make your message spread rapidly, ultimately increasing visits to your website and donations. Also, the use of hashtags can improve your ocean conservation organization’s visibility to users.
Facebook For Sharing Content
Facebook can improve your ocean conservation marketing efforts by way of its targeted advertising and “groups” feature. Facebook’s advertising program allows for ocean conservation groups to target users with content that shows on their feed. This content usually leads readers to a website or donations page. These fully customizable ads allow ocean conservation groups to target potential stakeholders who are responsive to their content.
Facebook’s “groups” feature allows for people passionate about ocean conservation to share links, photos, and videos related to ocean conservation to each other. Ocean conservation groups can take advantage of this by sharing links to their photos, videos, or articles. This drives users passionate about your cause to your donation page.
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