Home Page vs. Landing Page
Landing Page vs. Home Page
Many business owners that operate in the marine industry and begin to use digital marketing will be thrust into a world that is somewhat foreign to them. For one, they will begin to realize that their websites are not as optimized as they need to be. One of the key distinctions that business owners need to understand is the purpose of a landing page vs. a home page. As a specialized marine digital marketing agency, Marine SEO is here to give you everything that you need to know about your websites and digital marketing, including the differences between these key components of a website. Continue reading below to learn more.
What Is a Landing Page for a Website?
A landing page is one that invites users to a website. The purpose of a landing page is to get viewers to accomplish the desired goal of visiting a website. So, as opposed to other pages of a website that actually have navigation features or drop-down menus, this page only has a link that leads visitors to a home page or product page. One of the key components of a landing page is a call to action, where businesses entice visitors or readers to visit. This needs to be effectively worded and strategically placed to enhance its effectiveness. A home page does not have a call to action since the desired action has already been made when visitors go on your website.
What Is a Home Page?
A home page is the first page that someone will land on when they click the call to action on a landing page. A home page will have navigation and drop-down features. Also, a home page will have more detailed information on the products that a business provides, as opposed to a landing page, which will just have a link to the home page or product page. For example, a boat dealer that is using a boat dealer marketing strategy will have landing pages that show that they sell certain boats that lead users to a home page that goes into more detail about the products and services they provide.
More About Our Marine Marketing Services
What gives us our expertise on the differences between a landing page vs. a home page is our experience giving our clients top-tier digital marketing services. Our digital marketing agency in Fort Lauderdale assists our clients with boat and boating marketing, reputation management, and much more. If you are interested in partnering with one of the most experienced digital marketing agencies, contact us today.