What is a Technical Site Audit
Why Do a Full Site SEO Audit?
When a business first begins to consider implementing SEO, it will need to understand where it stands or how optimized it is according to SEO best practices. A necessary step in fully grasping this is conducting a full site SEO audit. A full site SEO audit allows businesses to take a deeper look into the content that they have on their site, their technical makeup, and where they could be improving in each category. Marine SEO is proud to give our current and potential clients a detailed outlook of the search engine marketing space. To learn more about site audits from our Fort Lauderdale SEO agency, continue reading below.
How to Audit a Site for SEO – First Steps
There are many components of a website that should be considered when you are first beginning to perform a site audit. One of the first things that a marine business should pay attention to is how user-friendly the homepage and the rest of the website are. User-friendliness is a major component of digital marketing and search engine optimization because this is the primary aspect of the site that will encourage your potential customers to learn more about your products and services. If your website is difficult to navigate or not visually appealing, it will lead many potential customers to leave and take their business elsewhere.
After assessing how user-friendly your website is, it is important to analyze the architecture of your website. In SEO and digital marketing, your architecture refers to how every page on your website is interconnected. Every page on a website either needs to be a “parent” page that others are related to or a “child page” that is related to a parent page. Having too many pages that are not connected to each other makes it harder for search engines to relate your website to keywords and other pages. While there are more aspects to a full site SEO audit, these are some of the most important ones.
What Is the Best SEO Site Audit Tool?
There are many useful tools that people could use to perform site audits, but perhaps the most useful is the SEMRush site audit tool. This tool gives businesses and search engine optimizers a broad overview of parts of websites that need the most help and how you could improve them. While not completely detailed, it is useful for seeing which areas of your website will need the most work.
More About Marine SEO
Marine SEO is one of the top marine digital marketing agencies that businesses in maritime industries could benefit from partnering with. Our Fort Lauderdale digital marketing agency is ready to assist you with all aspects of your digital marketing strategies with our SEO site audit services or e-commerce site audit. Aside from our full site SEO audit, we offer search engine optimization, pay-per-click marketing (PPC), and social media marketing as a Fort Lauderdale social media marketing agency. Contact our search engine marketing professionals and boating marketing experts today to learn more.