When forming a digital marketing strategy, many businesses hit a roadblock at the intersection of SEO and PPC. Both are important for successful digital marketing, but which is best for your business? At Marine SEO, we offer a wide variety of online marketing services, including SEO and PPC. If you are wondering which is best for your business, contact our team for a personalized consultation.
SEO, aka search engine optimization, is an organic marketing strategy that optimizes websites for prime positions in search engine rankings. We offer search engine optimization in Fort Lauderdale, tweaking websites to help them rise in Google and other search engine rankings.
With SEO, your site is optimized to show up in top search engine results when keywords or queries related to your site are searched or Googled. The goal is to help your site receive free organic traffic by growing its rankings. It’s important to know that SEO does not bring instant results, as it is an organic process. So, if anyone is guaranteeing you immediate results with SEO, it’s too good to be true.
PPC, aka pay-per-click, is an advertising technique in which your PPC marketing agency in Fort Lauderdale manages paid ads. With PPC, your company places ads that can show up in the ad section of search results, giving your business quick results. With PPC, you are paying for direct reach to your target audience, rather than general exposure. The results are much faster than SEO.
SEO vs. PPC
Both SEO and PPC utilize search engines for digital marketing success, but they do so differently. While SEO focuses on slow-growing but long-lasting organic results, the ads placed with PPC can begin showing results almost immediately. Each brings their own features, and many companies choose to use both for truly effective digital marketing strategies.
The good news is, you don’t have to choose between SEO and PPC. Many businesses utilize both services for their online marketing. At Marine SEO, we can combine SEO and PPC with our additional customized marketing services for the marine industry.