Hurricanes are a boater’s worst nightmare. The combination of high winds, storm surges, and debris makes for a stressful time for boat owners. For charter boat business owners, a powerful hurricane can represent a terrible blow for their business. Boats are especially vulnerable to hurricane damage as they are kept on or near water. Some of the most common damages that occur during storms are damages to the hull thanks to flying debris, being sunk by drenching rainfall, and getting blown ashore, among many others. Fortunately for you, there are multiple ways that you can ensure that your fleet can survive a storm unscathed. These include strapping boats ashore, storing boats on high ground, and using helical anchors.
Digital marketing is priceless for players in the travel industry. Today’s customers rely heavily on their computers and smartphones to discover, book and share their experiences online. Smartphones and search engines have become part of the travel industry as consumers rely on both to get information on hotels, activities, and places to dine. Your maritime based-travel business can take advantage of digital marketing by leveraging search engine optimization, pay-per-click advertising, social media, and landing page optimization into their strategy.
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. Ocean conservation non-profit organizations can leverage content marketing to educate stakeholders and turn them into active participants in their mission. “Content” includes social media posts, blog posts, Youtube videos, or case studies. The more you take advantage of content marketing for ocean conservation, the higher chance that someone reacts positively to your mission.
Another benefit of content marketing for ocean conservation groups is that it adds credibility to your mission. If people see that your goal is cohesive and relevant, they will see that your organization is important.