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Imagine a client website that’s ranking high on Google and Bing search engine results, a website that is getting a healthy amount of traffic. That’s an SEO dream scenario, one that the team of marine industry marketers at Marine SEO, our Fort Lauderdale search engine optimization and digital marketing agency, works hard to achieve. Now imagine a sharp drop in that site’s SERP rankings and organic traffic – this is the nightmare scenario all SEOs want to avoid. In the spirit of the upcoming spooky Halloween season, our marine industry marketing professionals have identified the top three most frightening SEO nightmares to be avoided and how to fix them should they become true.

Boat shows can often be a time-consuming and expensive form of marketing for businesses in the marine industry. Travel costs plus booth rentals and promotional materials, all those expenses add up. Even though boat shows are expensive, they can be great opportunities to make sales and generate leads. With so many boat shows filling up the yachting industry calendar every year, businesses have to make sure exhibiting at a show is worth it. The way to accomplish that is by creating a boat show landing page on your website.

Where you place your online display ads is important and your display ads popping up in the wrong places can be bad for business. Not only are both statements true, but it is also what our experienced marine industry marketers will be discussing in today’s article.