The holidays are a time to celebrate, but as a boating business owner, it’s also a great opportunity to flex those marketing skills and capitalize on the overall good cheer in the air. But if you are new to the game and don’t know how to market your boating business over the holidays, you have come to the right place. Sit back and relax as we set sail with our best boating marketing tips for the holiday season.
Organize & Update Calendar of Events
In order to effectively market your boating business over the holidays, the first step is to update your calendar. There are a lot of events and opportunities for you to reel in some cash. Pay attention to all the events happening locally. Take time to organize your calendar to keep track of all the up and coming celebrations you can use to market your boating business over the holidays. Aside from jotting down local events you could attend to promote your marine business, you should also note when your promotions begin and end as well as any changes in your business hours during the holiday season. Organizing this information in a calendar allows you to see everything that’s going on at a glance and can help you get through the holidays with a little less stress.
It’s All About Marine Photos & Videos
Brush up on your photography skills and utilize marine social media marketing strategies to promote your boating business and get the local audience hooked to your marine business’ online presence. Many people are visual learners and want to see what your marine industry is about.
Even if you do not have a social media team, it doesn’t take much to post a couple of videos to promote your marine business. There are plenty of platforms that make it easy to post and there are countless tutorials that teach you basic editing techniques using Photoshop, Lightroom, or even apps on your phone. Channel your inner creativity. Try scheduling your video posts in advance to allow time to rank higher and reach your audience. Promote upcoming sales and even feature individual products for sale as well as hot-ticket items and services that would make great holiday gifts.
Show Off Your Personality
Don’t be a fish out of water; clients love to see the people behind a brand. The best thing to do is to show your personality off to your customers. People identify with brands that are authentic and will more likely engage as a result. Show customers what you’re up to through this holiday season through social media or include a photo gallery on your website with photos of your team working and having fun together. As experts in the field of SEO marketing for the marine industry in Fort Lauderdale, we also recommend writing seasonal content that reflects the brand’s voice and incorporating some holiday cheer into your boating marketing plan so the fish will bite.
At the end of the day, with the hustle and bustle of the holiday season, you need a team of marine industry marketers to help! Let us market your boating business over the holidays with our wide range of services including PPC, SEO, and social media. Contact Marine SEO for more information and let us grow your boating business!