Exaggerated Fishing Stories

Imagine a client website that’s ranking high on Google and Bing search engine results, a website that is getting a healthy amount of traffic. That’s an SEO dream scenario, one that the team of marine industry marketers at Marine SEO, our Fort Lauderdale search engine optimization and digital marketing agency, works hard to achieve. Now imagine a sharp drop in that site’s SERP rankings and organic traffic – this is the nightmare scenario all SEOs want to avoid. In the spirit of the upcoming spooky Halloween season, our marine industry marketing professionals have identified the top three most frightening SEO nightmares to be avoided and how to fix them should they become true.

Boat shows can often be a time-consuming and expensive form of marketing for businesses in the marine industry. Travel costs plus booth rentals and promotional materials, all those expenses add up. Even though boat shows are expensive, they can be great opportunities to make sales and generate leads. With so many boat shows filling up the yachting industry calendar every year, businesses have to make sure exhibiting at a show is worth it. The way to accomplish that is by creating a boat show landing page on your website.

Where you place your online display ads is important and your display ads popping up in the wrong places can be bad for business. Not only are both statements true, but it is also what our experienced marine industry marketers will be discussing in today’s article.

A lot has been said of the enormous popularity of online video content and the growing strength of video marketing. With plenty of digital video platforms to choose from, YouTube has risen as the clear king. More and more professionals have recognized the potential benefits of having a YouTube channel for their business. That includes many businesses in the yachting and marine industry.

In the luxury world of yachting, aesthetics and exclusivity reign supreme, making Instagram the perfect

As marine industry marketing professionals, we know there is perhaps no better marketing opportunity than the one presented by an upcoming boat show. Boat shows are the major events for the marine industry. They are where yachting business leaders and companies gather for a few days to show off the boats, services, and products they offer.

[vc_row][vc_column][vc_column_text]Popularized by websites like Buzzfeed and PopSugar, listicles have become a staple of the online reading experience. Content split up into numbered lists or rankings drives high volumes of readership and engagement. So, what attracts those eyeballs? What’s so appealing of reading through an online list?

When someone searches a query on Google or other search engines, the engines crawl through thousands upon thousands of ranking factors to determine which websites to serve up in results. If your website isn’t showing up in search results, or if its rankings aren’t where you’d like them to be, you might be wondering what you’ve done to upset Google. That’s not exactly how it works. At Marine SEO, we offer service for digital marketing in Fort Lauderdale, we’re here to explain what’s going on when your site rankings aren’t at their best.

While many businesses try to solve angry customer problems before things go online, it doesn’t always happen. 1, 2, and 3-star reviews happen, and these negative reviews can be truly frustrating. At Marine SEO, we get it. We know that businesses put a lot of effort into everything they do, and one negative review can seem like the end of the world. Don’t panic! Our SEO and PPC marketing agency in Fort Lauderdale shares tips on how to handle negative reviews online.

When forming a digital marketing strategy, many businesses hit a roadblock at the intersection of SEO and PPC. Both are important for successful digital marketing, but which is best for your business? At Marine SEO, we offer a wide variety of online marketing services, including SEO and PPC. If you are wondering which is best for your business, contact our team for a personalized consultation.

At Marine SEO, we offer a wide variety of marine industry marketing services with a focus on digital marketing. We’re experts when it comes to anchoring your website on the first page of results in Google and other search engines. There are countless factors that search engines when considering which websites to put in top positions in rakings, and metadata is one important component.

When writing content for your site for your marine business, your top priority is to make it an interesting read to make users want to stay there longer. It can make all the difference between whether the user wants to go forth with your products or services or just leave the site and move onto a competitor’s site. Don’t worry, there are useful tactics on how to write SEO content to keep users engaged in your content. Below, our marine SEO specialists talk about what not to do.

Running your yacht brokerage can be a beast of its own, and this means many companies fall short when it comes to their social media for business. Yet, you can augment your yacht brokerage’s ROI by establishing its social media presence for millions to see.  For example, as of October 2018, Facebook has reached 204 million users in the U.S. alone ^[1]; that’s a lot of potential customers to expose your business! So, how exactly can social media benefit your marina business?