Exaggerated Fishing Stories

In the luxury world of yachting, aesthetics and exclusivity reign supreme, making Instagram the perfect

As marine industry marketing professionals, we know there is perhaps no better marketing opportunity than the one presented by an upcoming boat show. Boat shows are the major events for the marine industry. They are where yachting business leaders and companies gather for a few days to show off the boats, services, and products they offer.

[vc_row][vc_column][vc_column_text]Popularized by websites like Buzzfeed and PopSugar, listicles have become a staple of the online reading experience. Content split up into numbered lists or rankings drives high volumes of readership and engagement. So, what attracts those eyeballs? What’s so appealing of reading through an online list?

When someone searches a query on Google or other search engines, the engines crawl through thousands upon thousands of ranking factors to determine which websites to serve up in results. If your website isn’t showing up in search results, or if its rankings aren’t where you’d like them to be, you might be wondering what you’ve done to upset Google. That’s not exactly how it works. At Marine SEO, we offer service for digital marketing in Fort Lauderdale, we’re here to explain what’s going on when your site rankings aren’t at their best.

While many businesses try to solve angry customer problems before things go online, it doesn’t always happen. 1, 2, and 3-star reviews happen, and these negative reviews can be truly frustrating. At Marine SEO, we get it. We know that businesses put a lot of effort into everything they do, and one negative review can seem like the end of the world. Don’t panic! Our SEO and PPC marketing agency in Fort Lauderdale shares tips on how to handle negative reviews online.

When forming a digital marketing strategy, many businesses hit a roadblock at the intersection of SEO and PPC. Both are important for successful digital marketing, but which is best for your business? At Marine SEO, we offer a wide variety of online marketing services, including SEO and PPC. If you are wondering which is best for your business, contact our team for a personalized consultation.

At Marine SEO, we offer a wide variety of marine industry marketing services with a focus on digital marketing. We’re experts when it comes to anchoring your website on the first page of results in Google and other search engines. There are countless factors that search engines when considering which websites to put in top positions in rakings, and metadata is one important component.

When writing content for your site for your marine business, your top priority is to make it an interesting read to make users want to stay there longer. It can make all the difference between whether the user wants to go forth with your products or services or just leave the site and move onto a competitor’s site. Don’t worry, there are useful tactics on how to write SEO content to keep users engaged in your content. Below, our marine SEO specialists talk about what not to do.

Running your yacht brokerage can be a beast of its own, and this means many companies fall short when it comes to their social media for business. Yet, you can augment your yacht brokerage’s ROI by establishing its social media presence for millions to see.  For example, as of October 2018, Facebook has reached 204 million users in the U.S. alone ^[1]; that’s a lot of potential customers to expose your business! So, how exactly can social media benefit your marina business?

As 2019 is almost upon us, so it's time to switch up your strategy for marine industry marketing. In 2018, Google has changed mobile and page speed-related features and the results will carry on to the new year. In addition, there are some non-Google SEO tactics you’ll have to consider for your yacht business site. Putting these trends into practice as soon as possible can help keep your marine site afloat into the new year.

To remain above water extremely important, especially when it comes to your yacht brokerage’s SEO. At all costs, we must keep our webpage from landing on the second page of a search engine, as it can cost us hundreds and thousands, or even millions in income. To shoot for high rankings for your web pages, you must first understand the rules. Here are different SEO penalties, and how to redeem your site from them.