Metadata 101
At Marine SEO, we offer a wide variety of marine industry marketing services with a focus on digital marketing. We’re experts when it comes to anchoring your website on the first page of results in Google and other search engines. There are countless factors that search engines when considering which websites to put in top positions in rakings, and metadata is one important component.
5 Ways to NOT Write SEO Content
When writing content for your site for your marine business, your top priority is to make it an interesting read to make users want to stay there longer. It can make all the difference between whether the user wants to go forth with your products or services or just leave the site and move onto a competitor’s site. Don’t worry, there are useful tactics on how to write SEO content to keep users engaged in your content. Below, our marine SEO specialists talk about what not to do.
Social Media Marketing for Your Local Business
Running your yacht brokerage can be a beast of its own, and this means many companies fall short when it comes to their social media for business. Yet, you can augment your yacht brokerage’s ROI by establishing its social media presence for millions to see. For example, as of October 2018, Facebook has reached 204 million users in the U.S. alone [1]; that’s a lot of potential customers to expose your business! So, how exactly can social media benefit your marina business?
SEO Trends in 2019
As 2019 is almost upon us, so it's time to switch up your strategy for marine industry marketing. In 2018, Google has changed mobile and page speed-related features and the results will carry on to the new year. In addition, there are some non-Google SEO tactics you’ll have to consider for your yacht business site. Putting these trends into practice as soon as possible can help keep your marine site afloat into the new year.
How to Come Back Swinging from an SEO Penalty
To remain above water extremely important, especially when it comes to your yacht brokerage’s SEO. At all costs, we must keep our webpage from landing on the second page of a search engine, as it can cost us hundreds and thousands, or even millions in income. To shoot for high rankings for your web pages, you must first understand the rules. Here are different SEO penalties, and how to redeem your site from them.
How to Make the Most of An SEO Conference
If there’s one way to get hands-on knowledge of SEO, it’s an SEO conference. These conferences are a great way to be engaged while learning about the latest SEO trends. Check out the following tips on how to get the most out of an SEO meeting to better optimize your yacht company’s website.
Picture Perfect SEO
When it comes to SEO rankings as a yacht broker, image SEO plays a vital role in optimizing your webpage. Read more below on how to improve your SEO rankings with images.
Should Yacht Management Companies Do International Marketing?
You may be considering yacht marketing overseas for your yacht management company. At first, the question seems like it has an easy answer. No local yacht management company would be positively impacted by international marine industry marketing. This is inaccurate, though. Such a question requires more thought before a decision is made.
International marketing provides yacht management companies with advantages which would not have been available to them otherwise.
Traditional Media vs. Digital Media for Yacht Brokers
Yacht brokers working within the yacht marketing industry are tasked with an oftentimes difficult mission: find buyers on your own. SEO for marine industry marketing has become a major proponent in the dealings of effective yacht brokers.
As a yacht broker, you may be asking yourself whether you should use primarily traditional media or digital media. You need at least one of these to get your name out into the ocean of competitors and to reel in a client.
Marine Owners’ Guide to Website Optimization
First impressions can make or break you.
That’s why optimizing your website in marine industry marketing is crucial to your company’s success. A website may be the first encounter a potential client has with a business. Not only does your site need to look aesthetically-pleasing, but it should have quality content, as well.
SEO for marine industry marketing can help your site jump to the top of the page in search results. Use the following tips from Marine SEO to practice effective website optimization.
Introduction to Neuromarketing
A customer’s mind is constantly changing, impacting his or her decisions on a subconscious level. To truly reach an individual, a company must anticipate the power of the human brain in online marketing. Oftentimes, neuromarketing is overlooked in marine industry marketing, which deprives both the company and the customer from benefiting each other.
Neuromarketing is not the stuff of strict psychology or science fiction, though. It is an ever-changing, incredibly impactful marketing tool that the professionals at Marine SEO can help you with.
Yacht Brokers – How to Update & Add Your Business to Google
Local SEO is so important, and it starts when you add your business to Google. Like any sales-heavy job, a yacht broker relies on being seen, being heard, and being noticed. The easiest way to be noticed is to ensure your yacht brokerage is on Google My Business, that your location shows up on Google Maps.
First, start by adding your business to Google, then you have to optimize your business to get better, qualified leads.
Boat Dealers – 5 Online Marketing Tips to Increase Leads
Yacht brokers, boat dealers, and lifestyle marketers – lend us your eyes and ears! Marine SEO is offering unique marketing tips for boat dealers to maximize sales, get more leads, and sell more boats to change how they connect with customers online. Why trust us? Because Marine SEO is a digital marketing agency for the marine industry. It’s just what we do! The sales world has changed, and your online presence is so important. Though the fundamentals of a good sales mindset have not changed in decades, the way we connect has. More people shop online, research online, and visit websites more than they ever have before. Before we dive into our marketing tips for boat dealers, it’s important to remember that all marketing campaigns share these three common traits.
