What Is SEO Geo-Targeting?
As an experienced marine digital marketing agency, Marine SEO has worked with plenty of different businesses. One of the most interesting aspects of working with the marine industry is the fact that many of these businesses will need to target audiences that are either in their immediate location or close enough to it to merit a trip from them. One of the best aspects of the digital marketing industry and the internet is the fact that current and potential customers can target customers in their immediate vicinity much more effectively than in years past. To learn more about the benefits of SEO geo-targeting, read the following article written by our Fort Lauderdale SEO experts.
What Is Geo-Targeted Marketing?
As the name suggests, geo-targeted marketing is a kind of marketing where a specific location is targeted. In the days before the internet, this would mean that companies or agencies would place billboards or other kinds of promotional materials in certain sectors of the area in hopes that local customers would be attracted to their business.
In the modern days of the internet, geo-targeted marketing is more focused on digital marketing strategies like search engine optimization (SEO) and PPC marketing. For certain kinds of businesses, geo-targeted marketing is more useful because of the nature of their businesses. For example, a boat chartering company based in Fort Lauderdale will not bother creating marketing campaigns that target consumers in New York because the likelihood of them converting to paying customers is quite low.
Why Is Geo-Targeted Traffic More Valuable?
Geo-targeted traffic is more valuable if your business is centered around providing services that are unique to your location. Our local digital marketing packages are centered around using proven localized digital marketing strategies that translate to greater attention and revenue from local customers. In the case of marine businesses, this local traffic could be incredibly valuable since many business models rely on foot traffic to stay afloat. Also, brand loyalty is a big consideration for many businesses and the more local that a business is, the more likely that local customers are to be loyal to the brand. By using SEO geo-targeting on the internet, you could begin to foster a relationship that translates to increased brand loyalty.
Google Ad Manager Geo-Targeting
Google Ad Manager is a tool used by our Fort Lauderdale PPC agency. With Google Ad Manager, you can begin to use pay-per-click advertisements that appear at the top of search engine results pages, just below the search bar. Pay-per-click advertising is a digital marketing strategy where businesses place bids on certain keywords so that they appear at the top of search results.
The most effective keywords to use in these strategies are those that include the business’s name and a relevant location. When leveraged effectively, Google PPC advertisements are the first link to appear when someone searches for a specific product or service in their area. Our marine digital marketing agency and Fort Lauderdale AdWords management are prepared to help you with this today.
What Is Mobile Geo-Targeting?
Mobile geo-targeting is a form of geo-targeting that places a higher emphasis on mobile devices. Mobile devices are the most used devices by modern customers, so it only makes sense that businesses would try their best to optimize their marketing strategies to people that are on their mobile devices.
To use mobile geo-targeting, you will need to use certain applications like SEMRush to see which keywords are most in demand and later use them in digital marketing platforms designed for mobile devices like Instagram or Google My Business (GMB). Our marine digital marketing agency will gladly assist you with leveraging these platforms to better your business.
More About Marine SEO
Marine SEO is a digital marketing agency that is dedicated to helping our clients with all aspects of their digital marketing campaigns. This includes an SEO keyword research service and SEO email marketing assistance. Aside from these and SEO geo-targeting assistance, we can also help you with the following services:
Contact us today to learn more from our marketing team and experts located in Fort Lauderdale.