Social Media Marketing for Your Local Business // Marine Industry Marketing
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Social Media Marketing for Your Local Business

Running your yacht brokerage can be a beast of its own, and this means many companies fall short when it comes to their social media for business. Yet, you can augment your yacht brokerage’s ROI by establishing its social media presence for millions to see.  For example, as of October 2018, Facebook has reached 204 million users in the U.S. alone [1]; that’s a lot of potential customers to expose your business! So, how exactly can social media benefit your marina business?

Reduce Ad Costs with Local Advertising

Believe it or not, social media was built for advertisers, not users. When it comes to local advertising, location is one specific demographic aspect to target as you’re creating ads. You can acquire the highest customer potential at the lowest cost when you pinpoint the people in your area, their interests, and additional demographic details. Continuously tweaking your target audience and the content of your ads will help you discover potential leads as opposed to creating a survey. Marine industry marketers should always use ad features, as their competition can pinpoint potential customers.

Effortless Promotion of New Product & Service

As you’re promoting your yacht brokerage’s new product or service, look to social media for an extra boost. Incorporate quality content such as images, videos, and text in your marina marketing to motivate customers to spread the news by sharing the content. The positive reviews your followers give on social media will put your business in a positive light. Procrastinating on the promotion of new products and service will give your business less exposure to your followers, resulting in less conversation about your brand.

Which Social Media Platforms Work Best for Your Boating Business?

Not all social media platforms were created equal, and this pertains to the content you share on social media for business. As a company part of the boat industry, your main social platforms should be Facebook and Instagram. With Instagram, marine industry marketers should focus more on sharing the imagery of the yachts and other boats they sell. Instagram is a visual-based platform and you’ll receive more engagement when you post high-resolution photos of your latest boat inventory. For Facebook, focus more on the informational aspect of your business, such as location, hours of operation, website, and the services you provide. Creating a Facebook page for your yacht brokerage is important as a local business as people in the area can find out more about your business there.

Operating your marina business may already take up most of your time, but if you squeeze in social media management, you’ll start to see results. However, if managing social media for business is time-consuming, cast a line out to our marine industry marketers at FL Marine SEO to get the job done!


[1] Statista – Leading countries based on number of Facebook users as of October 2018 (in millions)


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