Social Media Tips For Marine Dealers
Prospective customers are increasingly collecting most of their information from their social media pages. If your marine/boat dealership correctly leverages social media marketing, it can have a considerable positive effect on the bottom line. The following social media tips for marine dealerships will help your business harness the power of social media.
Using Facebook Groups
Facebook is the most popular social networking website on the planet. The large user base Facebook has means networking opportunities are abundant. Facebook’s Groups feature allows you to post your business’s content and offerings to interested buyers. Using Facebook marketing to target customers allows your marine business to target pre-qualified and interested customers directly. For example, you could join a Facebook group dedicated to people looking to buy, sell, or trade boats to offer your boat to customers. Not only could a boat vendor join a group to post their inventory, but they could also create a group entirely dedicated to your business. Creating a Facebook group allows your marine business to reach its customers, post promotions, and attract new customers.
Instagram is the second most popular social media platform behind Facebook. Instagram is increasing in popularity due to its simplicity and orientation towards engaging photos and videos. Because of its orientation towards photos and videos, your marine dealership should focus on posting high-quality photos and videos. Since a picture is worth a thousand words, Instagram marketing for marine businesses relies heavily on high-quality pictures.
Along with posting high-quality pictures, you should also include relevant hashtags in your description to make your content more visible. Social media marketing is all about visibility because it leads to more online and in-person traffic. Hashtags are used by people to find what they are looking for on Instagram. If you use hashtags that your customers are searching for, the probability of a customer visiting your store or website increases.
Along with posting high-quality pictures and including relevant hashtags, you should also make sure that you are posting consistently on social media. This ensures people see your offerings. Customers may be on Instagram at different times of the day. If you post the same boats throughout different times of the day, your visibility increases. Fortunately, Instagram provides insights and analytics that show peak times to post pictures.
Tandem can help your marine business receive more leads and conversions with our proven digital and social media marketing strategies. Regardless of the marine service your company provides, every company in the marine industry can benefit from an expert partner like Marine SEO. Marine SEO is a full-service marketing agency that is vertical specific to the marine industry. Our social media marketing tactics for marine businesses can help you cruise past your competition.