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The world of digital marketing is an ever-evolving one. This means that a marine marketing agency and all of their clients need to be constantly educating themselves on the best ways to implement their strategies so that they could leverage digital marketing strategies as effectively as possible. Perhaps one of the most relevant aspects of digital marketing that digital marketers need to pay attention to is the fact that Google changes its algorithm habitually. As the most popular search engine in the world, understanding how Google interacts with websites is extremely important for businesses that use search engine optimization and other search engine marketing strategies. To learn more about the new Google helpful content algorithm from an experienced marine PR agency, continue reading below. 

The Helpful Content Algorithm Update

As the name suggests, the helpful content algorithm is designed to make sure that the content that a website uploads is useful to its readers. It is in Google’s best interest to make sure that its users are connected with relevant and high-quality content so that its users continue to trust the search engine to help them find the content and services that they need. This makes sense for a business like Google because the more people that use the service, the more money that they make. As the search engine optimization and digital marketing industry continue to evolve, Google has begun to fine-tune their algorithms so that only the highest quality websites are promoted to their users. Thus, the helpful content algorithm places more emphasis on content that provides further detail and insight into a question rather than simply checking if certain websites have keywords implemented in them. 

More About Google’s Helpful Content Algorithm Update

The newest algorithm update is a more finely tuned Google helpful algorithm update. This update is aimed at improving the quality of search results that users come into contact with. There are a few core tenants that Google places special emphasis on, which are detailed below: 

1. BERT – This stands for Bidirectional Encoder Representations from Transformers. This update is focused on improving Google’s understanding of natural language. This means that it could help Google better understand natural language. Specifically, it will help Google understand the context and intent behind search queries, making them more relevant to their users. 
2. EAT – This is a rather extensively used concept in digital marketing. This acronym stands for expertise, authority, and trust. Google has developed an algorithm that focuses on promoting content that checks these boxes off rather than other kinds of content that do not provide value for customers. This includes the content itself, the author of the content, and the authority of the website. 
3. Core web vitals update – This aspect of the new algorithm means that Google will place special emphasis on websites that load faster and have a responsive design along with being easier to navigate. Our marine branding agency and marine industry web design specialists make sure to make a website that is both beautiful and technically sound.