Restaurants are moving their listing from magazines, newspapers, and phone books to the internet. Search engines like Google make it easier for potential customers to discover your restaurant, especially when your seafood restaurant takes advantage of a Google My Business Listing. According to SEO roundtable, 46 percent of Google searches have local intent. In other words, almost half of all Google searches are from people looking for local products and services. A Google My Business Listing for restaurants allows you to increase your visibility to locals and upload menus and popular dishes while making you stand out from the pack. If you verify and edit your business information, you can both help customers find your business and tell them your story.
You are likely one of many businesses that offer boat tours. When an organization operates in an industry with many competitors, it is imperative to adopt an effective digital marketing strategy. Digital marketing for boat tours allows your business to differentiate itself from competitors while generating leads and website traffic. While the digital marketing world is diverse and multi-faceted, some of the tactics that most benefit boat tour businesses are social media marketing, search engine optimization, and pay-per-click strategies.
Digital marketing has the potential to impact any business, even maritime education institutions. Almost everyone is on the internet nowadays, meaning that your school can reach more potential students and parents online. The more parents or prospective students that your maritime school influences, the higher your enrollment rates will be. Digital marketing for maritime schools is a surefire way to increase your online presence and enrollment rates. The easiest ways to take advantage of digital marketing for maritime education are social media marketing, search engine optimization, and pay-per-click Google advertising.