Yacht Brokers – How to Update & Add Your Business to Google
Local SEO is so important, and it starts when you add your business to Google. Like any sales-heavy job, a yacht broker relies on being seen, being heard, and being noticed. The easiest way to be noticed is to ensure your yacht brokerage is on Google My Business, that your location shows up on Google Maps.
First, start by adding your business to Google, then you have to optimize your business to get better, qualified leads.
How to Add Your Yacht Brokerage to Google
Step 1 – Create a Gmail Account
The Gmail information you use and associate with your account will be important to manage your listing in the future. Also, if you decide to run PPC ads for your yacht brokerage, you will use this account. Keep it handy for all your Google endeavors.
Step 2 – Sign into Google My Business
Step 3 – Search for Your Business and Claim it
Step 3.5 – If you can’t find your business, then follow the prompts and add your business to Google. Be sure to add your full business name, as close to the legal name as you have it registered. Do not try to create a keyword driven business name. Keep it ACCURATE.
Step 4 – Verify Your Business (don’t skip this step!)
Step 5 – Begin Editing Your Business
Tips to Optimize Your Google My Business Listing
After you add your business to Google, you have to continuously update and optimize it. The best Google My Business results are the one that give the user exactly what they’re looking for. Here are a few tips to make sure you’re the Google My Business listing for you yacht brokerage is the best it can be!
- You should always keep as much accurate information about your yacht brokerage on your Google My Business listing.
- Add as many images as you possibly can.
- Use Google Posts to promote deals or let potential customers know industry news.
- Include keywords in your business description.
- After you sell a boat or yacht, ask customers to review your services on Google. Send them a follow up email with a link to your reviews to make it easy for them.
There is no substitute for constant maintenance. If you are like most yacht brokers, and you simply don’t have the time to add your business to Google and or the time to maintain your listing, then find a yacht broker marketing firm to do it for you!