Boat shows can often be a time-consuming and expensive form of marketing for businesses in the marine industry. Travel costs plus booth rentals and promotional materials, all those expenses add up. Even though boat shows are expensive, they can be great opportunities to make sales and generate leads. With so many boat shows filling up the yachting industry calendar every year, businesses have to make sure exhibiting at a show is worth it. The way to accomplish that is by creating a boat show landing page on your website.
A lot has been said of the enormous popularity of online video content and the growing strength of video marketing. With plenty of digital video platforms to choose from, YouTube has risen as the clear king. More and more professionals have recognized the potential benefits of having a YouTube channel for their business. That includes many businesses in the yachting and marine industry.