A significant part of marketing within a luxury industry like yachting is branding. The right branding strategy can provide your yachting business recognition within the competitive market and drive brand loyalty from your clients. In addition to a website, logos, brochures, business cards, company magazines, and other promotional materials – a well-curated Instagram account will do wonders to strengthen your brand.
As marine industry marketing professionals, we know there is perhaps no better marketing opportunity than the one presented by an upcoming boat show. Boat shows are the major events for the marine industry. They are where yachting business leaders and companies gather for a few days to show off the boats, services, and products they offer.
[vc_row][vc_column][vc_column_text]Popularized by websites like Buzzfeed and PopSugar, listicles have become a staple of the online reading experience. Content split up into numbered lists or rankings drives high volumes of readership and engagement. So, what attracts those eyeballs? What’s so appealing of reading through an online list?