September 2020 - Page 2 of 4 - Marine SEO // Digital Marketing for the Marine Industry
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September 2020

You are likely one of many businesses that offer boat tours. When an organization operates in an industry with many competitors, it is imperative to adopt an effective digital marketing strategy. Digital marketing for boat tours allows your business to differentiate itself from competitors while generating leads and website traffic. While the digital marketing world is diverse and multi-faceted, some of the tactics that most benefit boat tour businesses are social media marketing, search engine optimization, and pay-per-click strategies. 

Digital marketing has the potential to impact any business, even maritime education institutions. Almost everyone is on the internet nowadays, meaning that your school can reach more potential students and parents online. The more parents or prospective students that your maritime school influences, the higher your enrollment rates will be. Digital marketing for maritime schools is a surefire way to increase your online presence and enrollment rates. The easiest ways to take advantage of digital marketing for maritime education are social media marketing, search engine optimization, and pay-per-click Google advertising. 

Hurricanes are a boater's worst nightmare. The combination of high winds, storm surges, and debris makes for a stressful time for boat owners. For charter boat business owners, a powerful hurricane can represent a terrible blow for their business. Boats are especially vulnerable to hurricane damage as they are kept on or near water. Some of the most common damages that occur during storms are damages to the hull thanks to flying debris, being sunk by drenching rainfall, and getting blown ashore, among many others. Fortunately for you, there are multiple ways that you can ensure that your fleet can survive a storm unscathed. These include strapping boats ashore, storing boats on high ground, and using helical anchors. 

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