Exaggerated Fishing Stories // Marketing News for the Marine Industry
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Exaggerated Fishing Stories

While many businesses try to solve angry customer problems before things go online, it doesn’t always happen. 1, 2, and 3-star reviews happen, and these negative reviews can be truly frustrating. At Marine SEO, we get it. We know that businesses put a lot of effort into everything they do, and one negative review can seem like the end of the world. Don’t panic! Our SEO and PPC marketing agency in Fort Lauderdale shares tips on how to handle negative reviews online.

When writing content for your site for your marine business, your top priority is to make it an interesting read to make users want to stay there longer. It can make all the difference between whether the user wants to go forth with your products or services or just leave the site and move onto a competitor’s site. Don’t worry, there are useful tactics on how to write SEO content to keep users engaged in your content. Below, our marine SEO specialists talk about what not to do.

Running your yacht brokerage can be a beast of its own, and this means many companies fall short when it comes to their social media for business. Yet, you can augment your yacht brokerage’s ROI by establishing its social media presence for millions to see.  For example, as of October 2018, Facebook has reached 204 million users in the U.S. alone [1]; that’s a lot of potential customers to expose your business! So, how exactly can social media benefit your marina business?

As 2019 is almost upon us, so it's time to switch up your strategy for marine industry marketing. In 2018, Google has changed mobile and page speed-related features and the results will carry on to the new year. In addition, there are some non-Google SEO tactics you’ll have to consider for your yacht business site. Putting these trends into practice as soon as possible can help keep your marine site afloat into the new year.

To remain above water extremely important, especially when it comes to your yacht brokerage’s SEO. At all costs, we must keep our webpage from landing on the second page of a search engine, as it can cost us hundreds and thousands, or even millions in income. To shoot for high rankings for your web pages, you must first understand the rules. Here are different SEO penalties, and how to redeem your site from them.

Should Yacht Management Companies Do International Marketing? You may be considering yacht marketing overseas for your yacht management company. At first, the question seems like it has an easy answer. No local yacht management company would be positively impacted by international marine industry marketing. This is inaccurate, though. Such a question requires more thought before a decision is made. International marketing provides yacht management companies with advantages which would not have been available to them otherwise.

Traditional Media Versus Digital Media for Yacht Brokers Yacht brokers working within the yacht marketing industry are tasked with an oftentimes difficult mission: find buyers on your own. SEO for marine industry marketing has become a major proponent in the dealings of effective yacht brokers. As a yacht broker, you may be asking yourself whether you should use primarily traditional media or digital media. You need at least one of these to get your name out into the ocean of competitors and to reel in a client.

Marine Owners' Guide to Website Optimization First impressions can make or break you. That’s why optimizing your website in marine industry marketing is crucial to your company’s success. A website may be the first encounter a potential client has with a business. Not only does your site need to look aesthetically-pleasing, but it should have quality content, as well. SEO for marine industry marketing can help your site jump to the top of the page in search results. Use the following tips from Marine SEO to practice effective website optimization.

Introduction to Neuromarketing A customer’s mind is constantly changing, impacting his or her decisions on a subconscious level. To truly reach an individual, a company must anticipate the power of the human brain in online marketing. Oftentimes, neuromarketing is overlooked in marine industry marketing, which deprives both the company and the customer from benefiting each other. Neuromarketing is not the stuff of strict psychology or science fiction, though. It is an ever-changing, incredibly impactful marketing tool that the professionals at Marine SEO can help you with.

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