The holidays are a time to celebrate, but as a boating business owner, it’s also a great opportunity to flex those marketing skills and capitalize on the overall good cheer in the air. But if you are new to the game and don’t know how to market your boating business over the holidays, you have come to the right place. Sit back and relax as we set sail with our best boating marketing tips for the holiday season.
A new year AND a new decade are almost upon us! Which means it’s time to switch up your boat marketing ideas for your nautical business. Content marketing has improved more than ever as we get better at strategizing, exploring, designing, and publishing content. Digital marketers have a bright future in the new year as new ideas for content will work wonders for any brand. The nautical team at our marine marketing agency discusses the top 5 marine SEO content trends for 2020.
Imagine a client website that’s ranking high on Google and Bing search engine results, a website that is getting a healthy amount of traffic. That’s an SEO dream scenario, one that the team of marine industry marketers at Marine SEO, our Fort Lauderdale search engine optimization and digital marketing agency, works hard to achieve. Now imagine a sharp drop in that site’s SERP rankings and organic traffic – this is the nightmare scenario all SEOs want to avoid. In the spirit of the upcoming spooky Halloween season, our marine industry marketing professionals have identified the top three most frightening SEO nightmares to be avoided and how to fix them should they become true.
Boat shows can often be a time-consuming and expensive form of marketing for businesses in the marine industry. Travel costs plus booth rentals and promotional materials, all those expenses add up. Even though boat shows are expensive, they can be great opportunities to make sales and generate leads. With so many boat shows filling up the yachting industry calendar every year, businesses have to make sure exhibiting at a show is worth it. The way to accomplish that is by creating a boat show landing page on your website.
Where you place your online display ads is important and your display ads popping up in the wrong places can be bad for business. Not only are both statements true, but it is also what our experienced marine industry marketers will be discussing in today’s article.
A lot has been said of the enormous popularity of online video content and the growing strength of video marketing. With plenty of digital video platforms to choose from, YouTube has risen as the clear king. More and more professionals have recognized the potential benefits of having a YouTube channel for their business. That includes many businesses in the yachting and marine industry.
A significant part of marketing within a luxury industry like yachting is branding. The right branding strategy can provide your yachting business recognition within the competitive market and drive brand loyalty from your clients. In addition to a website, logos, brochures, business cards, company magazines, and other promotional materials – a well-curated Instagram account will do wonders to strengthen your brand.
As marine industry marketing professionals, we know there is perhaps no better marketing opportunity than the one presented by an upcoming boat show. Boat shows are the major events for the marine industry. They are where yachting business leaders and companies gather for a few days to show off the boats, services, and products they offer.
[vc_row][vc_column][vc_column_text]Popularized by websites like Buzzfeed and PopSugar, listicles have become a staple of the online reading experience. Content split up into numbered lists or rankings drives high volumes of readership and engagement. So, what attracts those eyeballs? What’s so appealing of reading through an online list?
When someone searches a query on Google or other search engines, the engines crawl through thousands upon thousands of ranking factors to determine which websites to serve up in results. If your website isn’t showing up in search results, or if its rankings aren’t where you’d like them to be, you might be wondering what you’ve done to upset Google. That’s not exactly how it works. At Marine SEO, we offer service for digital marketing in Fort Lauderdale, we’re here to explain what’s going on when your site rankings aren’t at their best.
While many businesses try to solve angry customer problems before things go online, it doesn’t always happen. 1, 2, and 3-star reviews happen, and these negative reviews can be truly frustrating. At Marine SEO, we get it. We know that businesses put a lot of effort into everything they do, and one negative review can seem like the end of the world. Don’t panic! Our SEO and PPC marketing agency in Fort Lauderdale shares tips on how to handle negative reviews online.
When forming a digital marketing strategy, many businesses hit a roadblock at the intersection of SEO and PPC. Both are important for successful digital marketing, but which is best for your business? At Marine SEO, we offer a wide variety of online marketing services, including SEO and PPC. If you are wondering which is best for your business, contact our team for a personalized consultation.