The modern marketing environment calls for a radical change in the way marine businesses and boat vendors reach potential customers. The new age of marketing calls for marine businesses to use maritime digital marketing strategies like SEO, PPC, and social media marketing to influence the modern consumer. While these new strategies have partly overtaken classic marketing methods like billboards and print ads, some things never change. One of the timeless ways of capturing a potential customer's attention is by creating a captivating logo. Using an eye-catching logo in your maritime digital marketing tactics is a great way to capture attention and make consumers remember your business when they are making a purchase decision. Below are a few other reasons why your logo is crucial to successful maritime digital marketing strategies.