Exaggerated Fishing Stories // Marketing News for the Marine Industry
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Exaggerated Fishing Stories

All container shipping businesses need to take advantage of digital marketing. Gone are the days where the shipping business's marketing consisted of brochures, email newsletters, trade shows, and simple websites. In an internationally relevant industry, the inclusion of a marketing strategy that reaches potential customers around the world is priceless.  Some of the digital marketing strategies for shipping businesses that are of the most impactful are social media marketing and search engine optimization

The internet has radically modified the way swimwear businesses reach and engage potential customers. Swimwear buyers--especially bikini buyers--are more reliant than ever on the internet and social media to research and ultimately purchase the next addition to their swimsuit collection. Digital marketing strategies for swimwear businesses include Instagram marketing, influencer marketing, YouTube advertisements, pay-per-click strategies, and using an e-commerce website.  

Moving into the second decade of the millennium, growing your company’s online presence is more important than ever. Search engines continue to see increased growth in organic search as well as more paid advertisers than years prior. As the trajectory for search advances upward, now is the time to develop great content to showcase your brand and expertise in the marine industry. 

Over the years, SEO has gained steam in the digital marketing world and it looks like it won’t be stopping anytime soon. With various Google updates and new online marketing trends to stay abreast of, SEO is a job that never sleeps. However, certain SEO fundamentals such as schema can do wonders for your yacht brokerage’s website. Our nautical marketing crew at Marine SEO gives you the 411 on how schema helps SEO for your marine business.

The local SEO community has been in a buzz, questioning their listings’ decrease in rankings last week. There were constant discussions between local SEOs about a possible Google update, specifically focusing on Google Maps rankings. Talks in the local SEO community reached a general consensus that Google My Business (GMB) listings were undergoing drops. A thread on Search Engine Roundtable pretty much gave a good scope on the problem:

The holidays are a time to celebrate, but as a boating business owner, it’s also a great opportunity to flex those marketing skills and capitalize on the overall good cheer in the air. But if you are new to the game and don’t know how to market your boating business over the holidays, you have come to the right place. Sit back and relax as we set sail with our best boating marketing tips for the holiday season.

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