Exaggerated Fishing Stories // Marketing News for the Marine Industry
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Exaggerated Fishing Stories

Fishing apparel companies are not exempt from needing to leverage digital marketing and search engine optimization into their marketing plans. If you operate in a fishing hotspot, your local ranking is extremely important. SEO ensures that your fishing apparel business ranks highly on local Google searches. No matter if you intend on selling to local customers or operate an e-commerce website, your digital marketing for fishing apparel strategy needs to have a healthy SEO strategy. 

If you own a business in the 21st century, then you need to include digital into your business plan, and marketing for fishing charters is no different. The success of your fishing charter business primarily comes down to its ability to market your services effectively. Astute digital marketing ensures repeat and recurring customers. Fishing charter captains need to be privy to the ebbs and flows of digital marketing so that they could continue to service their customers. Using search engine optimization, pay-per-click strategies, and social media are some of the best ways that captains can navigate the world of digital marketing. 

Restaurants are moving their listing from magazines, newspapers, and phone books to the internet. Search engines like Google make it easier for potential customers to discover your restaurant, especially when your seafood restaurant takes advantage of a Google My Business Listing. According to SEO roundtable, 46 percent of Google searches have local intent. In other words, almost half of all Google searches are from people looking for local products and services. A Google My Business Listing for restaurants allows you to increase your visibility to locals and upload menus and popular dishes while making you stand out from the pack. If you verify and edit your business information, you can both help customers find your business and tell them your story.

You are likely one of many businesses that offer boat tours. When an organization operates in an industry with many competitors, it is imperative to adopt an effective digital marketing strategy. Digital marketing for boat tours allows your business to differentiate itself from competitors while generating leads and website traffic. While the digital marketing world is diverse and multi-faceted, some of the tactics that most benefit boat tour businesses are social media marketing, search engine optimization, and pay-per-click strategies. 

Digital marketing has the potential to impact any business, even maritime education institutions. Almost everyone is on the internet nowadays, meaning that your school can reach more potential students and parents online. The more parents or prospective students that your maritime school influences, the higher your enrollment rates will be. Digital marketing for maritime schools is a surefire way to increase your online presence and enrollment rates. The easiest ways to take advantage of digital marketing for maritime education are social media marketing, search engine optimization, and pay-per-click Google advertising. 

Hurricanes are a boater's worst nightmare. The combination of high winds, storm surges, and debris makes for a stressful time for boat owners. For charter boat business owners, a powerful hurricane can represent a terrible blow for their business. Boats are especially vulnerable to hurricane damage as they are kept on or near water. Some of the most common damages that occur during storms are damages to the hull thanks to flying debris, being sunk by drenching rainfall, and getting blown ashore, among many others. Fortunately for you, there are multiple ways that you can ensure that your fleet can survive a storm unscathed. These include strapping boats ashore, storing boats on high ground, and using helical anchors. 

Digital marketing is priceless for players in the travel industry. Today's customers rely heavily on their computers and smartphones to discover, book and share their experiences online. Smartphones and search engines have become part of the travel industry as consumers rely on both to get information on hotels, activities, and places to dine. Your maritime based-travel business can take advantage of digital marketing by leveraging search engine optimization, pay-per-click advertising, social media, and landing page optimization into their strategy. 

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. Ocean conservation non-profit organizations can leverage content marketing to educate stakeholders and turn them into active participants in their mission. "Content" includes social media posts, blog posts, Youtube videos, or case studies. The more you take advantage of content marketing for ocean conservation, the higher chance that someone reacts positively to your mission.  Another benefit of content marketing for ocean conservation groups is that it adds credibility to your mission. If people see that your goal is cohesive and relevant, they will see that your organization is important. 

Everyone who owns a fishing boat or sailboat needs to have reliable marine gear. These marine navigational technologies will take your weekend on the water to the next level. At Marine SEO, we are water lovers. We have compiled a list of the essential boating equipment that helps you navigate the waters, communicate with authorities, and track fish. From marine global positioning systems, fish tracking devices, and radios, we know how to take your weekend boating to the next level. 

All container shipping businesses need to take advantage of digital marketing. Gone are the days where the shipping business's marketing consisted of brochures, email newsletters, trade shows, and simple websites. In an internationally relevant industry, the inclusion of a marketing strategy that reaches potential customers around the world is priceless.  Some of the digital marketing strategies for shipping businesses that are of the most impactful are social media marketing and search engine optimization

The internet has radically modified the way swimwear businesses reach and engage potential customers. Swimwear buyers--especially bikini buyers--are more reliant than ever on the internet and social media to research and ultimately purchase the next addition to their swimsuit collection. Digital marketing strategies for swimwear businesses include Instagram marketing, influencer marketing, YouTube advertisements, pay-per-click strategies, and using an e-commerce website.  

Moving into the second decade of the millennium, growing your company’s online presence is more important than ever. Search engines continue to see increased growth in organic search as well as more paid advertisers than years prior. As the trajectory for search advances upward, now is the time to develop great content to showcase your brand and expertise in the marine industry. 

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