Exaggerated Fishing Stories // Marketing News for the Marine Industry
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Exaggerated Fishing Stories

Cruise liners are typically thought of as one of the biggest culprits when it comes to industries that negatively impact the environment. Modern customers are increasingly becoming wary of buying products or using services that originate from businesses that are not keen on positively impacting the environment. Cruise lines have become aware of this and are taking steps towards becoming environmentally sustainable. 

Remarketing is a tactic that consists of targeting people who have already visited or taken action on your website. Fortunately for your boat dealership, Google offers businesses the opportunity to retarget interested customers directly. Since the overwhelming majority of people use Google as their primary search engine, your boat dealership's potential for reaching customers and increasing revenue is notable.

Prospective customers are increasingly collecting most of their information from their social media pages. If your marine/boat dealership correctly leverages social media marketing, it can have a considerable positive effect on the bottom line. The following social media tips for marine dealerships will help your business harness the power of social media. 

All human emotions, impulses, and thoughts are a result of neural activity in the brain. These are also the driving forces behind consumer behavior and purchasing decisions. A business understanding of the human brain and the decision-making processes seems like something taken from a science fiction movie, but marine businesses in the 21st century can now use this to their advantage thanks to neuromarketing.

Fishing apparel companies are not exempt from needing to leverage digital marketing and search engine optimization into their marketing plans. If you operate in a fishing hotspot, your local ranking is extremely important. SEO ensures that your fishing apparel business ranks highly on local Google searches. No matter if you intend on selling to local customers or operate an e-commerce website, your digital marketing for fishing apparel strategy needs to have a healthy SEO strategy. 

If you own a business in the 21st century, then you need to include digital into your business plan, and marketing for fishing charters is no different. The success of your fishing charter business primarily comes down to its ability to market your services effectively. Astute digital marketing ensures repeat and recurring customers. Fishing charter captains need to be privy to the ebbs and flows of digital marketing so that they could continue to service their customers. Using search engine optimization, pay-per-click strategies, and social media are some of the best ways that captains can navigate the world of digital marketing. 

Restaurants are moving their listing from magazines, newspapers, and phone books to the internet. Search engines like Google make it easier for potential customers to discover your restaurant, especially when your seafood restaurant takes advantage of a Google My Business Listing. According to SEO roundtable, 46 percent of Google searches have local intent. In other words, almost half of all Google searches are from people looking for local products and services. A Google My Business Listing for restaurants allows you to increase your visibility to locals and upload menus and popular dishes while making you stand out from the pack. If you verify and edit your business information, you can both help customers find your business and tell them your story.

You are likely one of many businesses that offer boat tours. When an organization operates in an industry with many competitors, it is imperative to adopt an effective digital marketing strategy. Digital marketing for boat tours allows your business to differentiate itself from competitors while generating leads and website traffic. While the digital marketing world is diverse and multi-faceted, some of the tactics that most benefit boat tour businesses are social media marketing, search engine optimization, and pay-per-click strategies. 

Digital marketing has the potential to impact any business, even maritime education institutions. Almost everyone is on the internet nowadays, meaning that your school can reach more potential students and parents online. The more parents or prospective students that your maritime school influences, the higher your enrollment rates will be. Digital marketing for maritime schools is a surefire way to increase your online presence and enrollment rates. The easiest ways to take advantage of digital marketing for maritime education are social media marketing, search engine optimization, and pay-per-click Google advertising. 

Hurricanes are a boater's worst nightmare. The combination of high winds, storm surges, and debris makes for a stressful time for boat owners. For charter boat business owners, a powerful hurricane can represent a terrible blow for their business. Boats are especially vulnerable to hurricane damage as they are kept on or near water. Some of the most common damages that occur during storms are damages to the hull thanks to flying debris, being sunk by drenching rainfall, and getting blown ashore, among many others. Fortunately for you, there are multiple ways that you can ensure that your fleet can survive a storm unscathed. These include strapping boats ashore, storing boats on high ground, and using helical anchors. 

Digital marketing is priceless for players in the travel industry. Today's customers rely heavily on their computers and smartphones to discover, book and share their experiences online. Smartphones and search engines have become part of the travel industry as consumers rely on both to get information on hotels, activities, and places to dine. Your maritime based-travel business can take advantage of digital marketing by leveraging search engine optimization, pay-per-click advertising, social media, and landing page optimization into their strategy. 

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