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Digital Marketing for Aquariums

Increase Sales with Digital Marketing

What is Digital Marketing for Aquariums?

How to scale sales and revenue for your aquarium.

Aquariums that want to increase their revenue, brand awareness, and foot traffic need to use digital marketing to accomplish these goals. Aquariums place their business at the forefront of their potential customer’s online activity in digital marketing, whether this is on social media platforms or on their search engine results pages. Being present on someone’s online activity is useful because that is where potential patrons will be spending the most time learning and discovering new locations to visit. Our digital marketing team uses search engine optimization, PPC marketing, and social media marketing to make your aquarium more visible on the internet. Continue reading below to learn more about Marine SEO’s digital marketing strategies.

SEO and Local SEO for Aquariums

Search engine optimization (SEO) is a digital marketing strategy that looks to increase the visibility of a website on search engines. Your potential customers are using search engines to discover the aquariums they would like to be a member of or visit during the weekend. If you make sure that your aquarium is one of the first that these potential visitors see, it is an excellent way to ensure that they go to your website.

Search engine optimization improves your website’s ranking through content creation and website optimization. Content that your aquarium should look to upload to its website includes blog posts and articles that detail the animals you have on display, the aquarium’s history, and any special deals that your aquarium may be promoting. When search engines receive requests from customers to pull information related to aquariums, this ensures that these search engines will read the information on your website and make it more visible to these searchers. 

Local SEO for Aquariums

Local SEO is essential in a digital marketing strategy. In local SEO, businesses with a physical location like an aquarium create local listings on search engines and infuse their digital marketing strategies with localized keywords. For example, an aquarium in Miami creating a local SEO strategy should focus on keywords like “aquariums in Miami” or “aquariums in Key Biscayne,” ensuring that any tourist or resident searching for these keywords meets with your aquarium on search engine results pages. 

Local SEO would be incomplete with creating a Google My Business (GMB) listing. GMB listings are tools given to businesses by Google to create profiles that populate local search engine results pages. On these GMB profiles, aquariums can ensure that they can quickly be found on Google Maps, and their potential customers could find them easily. GMB profiles also give businesses the ability to share photos and customer reviews to attract more people to their doors. 

Social Media Marketing for Aquariums 

Social media marketing is useful because most potential customers are attentive to the kind of installations and attractions your aquarium offers. Social media content drives interest in your aquarium when potential guests see what they will be experiencing. Your content should not only be original but also should be professionally shot and edited so that it is more likely to impact viewers. Photos and videos of the animals that you have on display or of people enjoying themselves at your park are the type of content that is most likely to attract the clientele needed at your aquarium. When your social media content is compelling, it leads more potential customers to your website and to your doors. 

Marine SEO’s Full Suite of Digital Marketing for Aquarium Services

Digital marketing for aquarium services should include many more services like PPC marketing, web development, and creative services. When these strategies are used together, they form an engaging web presence, which leads more qualified customers to your website and generates plenty of revenue for your aquarium. Contact us today to learn more.

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Our crew is ready to help your business set sail. Learn how to get started today.


Make a splash with Marine SEO, a digital marketing agency for marine businesses. 

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