It is no secret that boating is an expensive hobby. Once boaters get their first taste of the open air and saltwater, there is rarely any going back. Since boating casts such a grip on boaters, many of them are on the market for accessories that improve their boating experience. These accessories include fenders, hooks, bilge pumps, rope, etc. Suppose you own a boat accessory store or sell a specific kind of accessory. In that case, your business needs to be visible on online platforms to increase its revenue and lead customers into your brick-and-mortar store. Digital marketing for boat products is best implemented by a digital marketing agency that “has its sea legs” like Marine SEO. Our full suite of services includes: 

• SEO for Boat products
• PPC marketing for boat products
• Social media marketing for boat products
• And much more

What Is SEO for Boat Products?

Search engine optimization for boat accessories drives revenue by leading customers into your website thanks to higher placement on search engine results pages. The more highly placed your website is on these search engine results pages, the more qualified traffic your website will experience. For example, a business that sells boat products that want to rank for its high-quality fenders will develop a keyword and content strategy concentrating on boat fenders. These keywords are discovered using software that gives important data like search volume, keyword difficulty, global volume. Once you have a balanced keyword base, a boat product manufacturer needs to create content that utilizes these keywords. In the case of the boat fender producer, this content could revolve around the best way to tie a fender, the best height to place it, and how to choose one for the kind of boat that you have. If you properly utilize keyword research and content creation strategies, your website will receive more traffic from qualified customers. Once on your website, visitors will encounter your blog posts and content, making your business seem more personable and credible. If you effectively write your content, it will drive many potential customers to purchase your products.

What Is PPC Marketing for Boat Products? 

PPC marketing for boat products also places their websites on visible sections of search engine results pages. However, instead of creating content, PPC marketing relies on placing bids on keywords that their potential customers are using. Since many people interested in purchasing boat products are most likely searching for a specific item, it is useful to place bids on the available items on your online store. This bidding practice is especially useful for boat product suppliers with multiple items that they want to sell. They could place bids on their fenders, shoes, hooks, etc. These could lead customers directly into your e-commerce platform, making it easier for them to make a purchase. 

What Is Social Media Marketing for Boat Products? 

Social media marketing has quickly become a necessity for boat product digital marketing. In social media marketing, businesses that sell boat products can showcase their inventory through photos and videos. If this kind of content is professionally shot, it will drive qualified traffic into your website and e-commerce platforms. 

Social media platforms also give boat products stores the ability to create targeted advertisements that show up on their target audience’s feed. Businesses who sell products designed for sailboats will want to target sailing enthusiasts, those that want to target powerboats will want to target people who own powerboats, and so on. Instagram and Facebook are adept at collecting this kind of information from customers. Your business is guaranteed to show up on their social feeds with a properly orchestrated paid social media marketing strategy.  

Marine SEO’s Full Suite of Boat Accessory Digital Marketing Strategies

Marine SEO is a full-service marine digital marketing agency. We know how to market products for various businesses across the industry. Whether it is leveraging the three strategies detailed above or a combination of our other marine digital marketing services, Marine SEO is here to help. Contact us today to learn more.