An unfortunate part of boating is the fact that boats often need to be repaired. When someone needs a boat repair, they will look for one on the internet that can help them repair their hull or any other part of the boat that needs attention. To make sure that their potential customers are aware of what services they provide, boat mechanics or repairmen need to use digital marketing so these potential patrons can land on search engines and social media platforms. From here, these customers could visit your website and set an appointment or ask for more information. Continue reading or contact us below to learn more. 

SEO for Boat Repairs

Search engine optimization (SEO) is a digital marketing strategy that improves the visibility of a website on search engine results pages. Search engine results pages (SERPs) are what a potential customer sees when they search for methods to repair their boats or repairman near them. When they want to find repairs, they will input a search query like “boat repairman near me” or “how to fix a dented hull.” If your website is among the first to rank for these keywords, more qualified traffic will go into your websites and convert. 

It is imperative to use keywords throughout your website in the meta tags, photo tags, and content to rank for these keywords. The reason for doing this is to ensure that search engines understand that your website is relevant to the search query. Further, your website should look to position itself as a valuable resource for people whose boats need fixing by uploading content like infographics and blog posts that answer questions relating to boat repairs. Your website needs to be segmented based on the parts of the boat that more commonly need to be repaired, so it should aim to segment the website based on hull repair, engine repair, and the like. 

PPC Marketing for Boat Repairs

PPC (pay-per-click) marketing is related to SEO because it leverages keywords to gain more visibility for your website. These keywords could be something along the lines of “hull repairs in Miami” or “engine repair for outboard motors.” When your potential customers search for these keywords, they will be met with your website before others if your business places a higher bid for these keywords on a search engine’s paid advertising space. 

When PPC and SEO are used together, it ensures that your website is visible on both the organic and paid sections of a search engine results page. This increases your website traffic and leads to more revenue generated online. 

Social Media Marketing for Boat Repairs

Social media marketing is a great way to build credibility among your target audience because it allows boat repairmen to showcase their previous work and happy customers. Uploading photos and videos of your previous work so that your potential customers could see the quality of your work is an excellent way to direct them to your website. 

The copy of your posts and the information on your profile should match what is uploaded on your website and should include links to the website, so it acts as another funnel for your potential customers. 

Marine SEO’s Full Suite of Digital Marketing for Boat Repair Strategies

Digital marketing consists of much more than just search engine and social media marketing. Marine SEO’s digital marketing team can also assist you with the following services: 

• Creative services
• Web development
• Local SEO
• And much more!

Contact us today to learn more.