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Boat Charters

Increase Sales with Digital Marketing

Digital Marketing for Boat Charters

How to scale sales and revenue for your chartering business.

Boat charters are popular in cities that have beautiful waterside views and great weather like California and Florida. Yacht charters are also great places to host parties and special events, as people want to participate in something memorable for their special occasion.  If you own a yacht chartering business, digital marketing could prove to be a game-changer for your business as more people rely on the internet to connect them with yacht charters. Appearing on search engine results pages (SERPs) and social media profiles is one of the quickest ways to generate revenue on the internet and increase your brand awareness among potential customers. Continue reading below to learn more.

Search Engine Marketing for Boat Charters

One of digital marketing’s main goals is to make a website more visible on search engines like Google and Bing. Search engine marketing is a combination of pay-per-click marketing (PPC) and search engine optimization (SEO). PPC marketing is the paid branch of search engine marketing. In PPC marketing, businesses choose which keywords to place bids on so they can place bids to compete with similar competitors that want to rank for these keywords. When someone searches for “yacht charters in Miami” or anything similar, your website will be placed higher than any competitors that have placed bids on those keywords if your bidding amount was higher. 

The higher the placement of your website listing, the more likely that qualified customers stream to your website and make purchases or reserve a charter with your business. Making sure that your site is visible for the terms that your target audience is searching for is one of the most effective ways to use PPC marketing. Many boat charters will have different kinds of services and experiences that they offer, so placing bids on the kinds of services that you provide is an excellent way to capture the attention of a niche and increase your revenue on the internet. 

Search Engine Optimization for Boat Charters

Search engine optimization is another search engine marketing strategy that makes your website listing more visible on search engines. However, instead of relying on keywords and a bidding strategy, search engine optimization makes a website more visible by improving the quality of its content and making it navigable and useful to potential customers. To make a boat charter’s website more visible through SEO, companies need to make sure that their website is uploading content that relates to the kind of charter that they provide. Engaging blog posts and other kinds of content usually attract the attention of any potential customers, along with making a search engine’s algorithm place it higher whenever someone searches for keywords that your content is targeting. 

Blogs and other content should revolve around the chartering industry and look to be useful to any potential customers that are interested in learning more. A good example for a blog could be “Why You Should Contract a Miami Boat Charter this Summer.” Along with containing a high-demand keyword that makes search engines place it higher, this article is likely to be read by interested customers, allowing you to create curated marketing material for them. 

Social Media Marketing for Boat Charters

Social media marketing allows companies to showcase their unique experience to their followers, so they will be more inclined to consider going on your charter. Your social media presence on Instagram, Facebook, or Twitter needs to be curated in a way that attracts your target audience. For example, a party rental will want to upload photos and videos of the kinds of parties that their charter has hosted in the past so that their target audience gets a rough idea of what the experience of being in a charter like this is like. 

Marine SEO’s Full Suite of Digital Marketing Strategies

Digital marketing involves leveraging a combination of different digital marketing strategies. These include website development, creative services, and even local SEO. By using all of these strategies in one consolidated digital marketing campaign, your boat charter will enjoy great exposure on the internet and increase its revenue and brand awareness. Contact Marine SEO today to learn more.

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