Boating is an extremely rewarding hobby, but also one that could be dangerous without the proper training. Anyone that is looking to get into boating needs to realize that they may need the assistance of a boating instructor. When new boaters realize the need for instruction, they typically take to search engines and other online platforms to discover boating instructors whose help they could use. Digital marketing usually looks to place a website on search engine results pages, also known as SERPs, but they could also use different methods like social media marketing to reach their target audience. Continue reading below or contact us today to learn more.

Digital Marketing for Boating Instructors

Digital marketing needs to begin on search engines like Google and Bing. On Google and Bing, businesses could often attract plenty of qualified traffic because people that use search engines to look for boating instructors have a high interest in contracting one. These people usually become interested in the first few search engine results that they find. Not ranking among these first few results usually means that you will lose qualified traffic to those websites that do rank. 

To rank for these highly sought-after locations on search engine results pages, boating instructors need to use search engine optimization (SEO). Search engine optimization usually entails uploading content like blog posts and articles that detail any pertinent rules and regulations that new boaters should learn and the benefits of getting a boating license. When people interested in hiring a boating instructor read these pieces of content, they are much more likely to consider hiring you as a boating instructor because you have demonstrated your expertise in the field. Search engines also look for websites that provide this kind of content when they decide which ones to make more visible, so having a content and SEO strategy that resonates with your target audience should be one of the first priorities of your digital marketing for boating instructor strategies. 

Social Media Marketing for Boating Instructors

Social media marketing allows companies to personally connect with their potential customers by sharing photos and videos of their certification classes or of students that they have assisted in the past. Just like search engines, social media platforms experience plenty of traffic from qualified customers who are looking to learn more about boating instructors and how the business operates. When they learn of a boating instructor, your potential students want to put a face to the name of your business. They want to see that your business is authoritative and that it has yielded results for others like them. Your social media content strategy should aim to add authority to your business through photos and videos that accurately portray what your business is all about. 

Further, your social media posts should also be viewed as a vehicle to drive more qualified traffic to your websites. These posts should reflect a new blog post or article that you have posted on your website and redirect readers back to it. This leads to more qualified traffic visiting your website and acts as another marketing funnel. 

Marine SEO’s Full Suite of Digital Marketing for Boating Instructors Strategies 

Digital marketing could include many more services than the ones detailed above. For instance, your website could use some creative services and web development to make it more attractive to visitors. Since one of the principal goals of digital marketing is to lead people into your website, you need to make sure that it is attractive and engaging to users. Some of our other services include: 

• Creative services 
• Web development 
• PPC marketing 
• And more!

Contact Marine SEO today to learn more.