Marina management companies are in demand by many marinas because they ensure that they’re running smoothly and that their facilities are top-notch. To capture the attention of more qualified customers, marina management companies need to leverage digital marketing companies. This entails using search engine optimization and PPC marketing to make your business visible on search engines, and even social media marketing to make sure that your business is visible on Instagram, Facebook, and Twitter. When used together, both of these digital marketing strategies improve your revenue and lead more qualified customers into your websites, as well as broaden your book of business.

Search Engine Optimization for Marina Management Companies

Search engine optimization companies place their website on the organic section of a search engine results page. Having a website on the most visible sections of a search engine results page results in a large influx of new customers going into your website because they will rarely stray past the first few results on search engines. To make sure that your website is one of the first few that they see, you need to upload content that relates to marina management and that your potential customers find engaging. Designing a content calendar that includes blog posts that touch on certain subjects like “how to choose a marina manager” or “South Florida marina managers” is a great way to signal to a search engine that your website is relevant to this search query. 

The more relevant that your website is to a search query, the more likely a popular search engine like Google or Bing is to make it more visible to searchers. Marine SEO’s team works to discover which keywords and content are more likely to influence search engines and attract qualified customers into your business. 

PPC Marketing for Marina Management Companies

PPC marketing is a digital marketing strategy that, like SEO, leverages keywords to improve the visibility of a website thanks to placing it on a paid advertising space. This paid advertising space is usually located directly under the search bar and is the first thing potential customers will see when they search for a marina management company. To successfully use this strategy, your company needs to make sure that they focus on the correct keywords and outbidding their closest competitors. Marine SEO’s team conducts in-depth research to discover which keywords your management company should be using and how your competitors are using them. After this, we construct an effective PPC marketing campaign that works together with your SEO campaign to boost the visibility of your website. 

Social Media Marketing for Marina Management Companies

If someone is going to trust you with handling their marina’s day-to-day operations, they are going to need to see how you operate. Social media platforms are excellent tools for establishing credibility because they allow potential customers to put a face on a name that they saw on the internet. Sharing photos and videos of your staff, and the kind of work that you regularly do, are some of the best applications of social media marketing.

Another essential facet of social media marketing is that it could lead a more qualified customer into your website because it allows businesses to input their websites on posts or stories. If your content is engaging enough, it will lead to more traffic to your website and more online revenue. 

Marine SEO’s Full Suite of Digital Marketing for Marina Management Companies Strategies 

Digital marketing strategies should include a healthy dose of other digital marketing strategies to fully take advantage of the space. These other strategies include website development, creative services, and local SEO, among many others. Contact us today to learn more.