Cruise ships that wish to increase their booking rate and revenue need not look any further than the internet to communicate with their potential customers. On the internet, cruise ships can craft a website and an engaging social media presence that directly translates to an increased presence on the internet. Once your cruise line is more prominent online, it will be easier for it to capture the attention of your target audience and drive them further down the customer pipeline. Specifically, the digital marketing strategies that Marine SEO leverages are SEO, PPC, and social media marketing. We work to create a consolidated online presence using these strategies. Continue reading below to learn more.

SEO for Cruise Ships

Search engine optimization (SEO) makes sure that your website lands on the most visible section of a search engine results page, also called a SERP. Search engine results pages are what your potential customers see when they search for “cruise lines near me” or “cruises to Miami.” When you rank for these keywords, you are more likely to get traffic from qualified customers looking to go on a cruise ship. The more of these people that go to your website, the more revenue you will generate.

One of the main goals of any digital marketing strategy is to shepherd qualified customers to a website. Once on your website, these potential customers could check out the services and trips you have to offer, which leads them closer to a conversion. For your website to be shown first to internet searchers, you need to rank highly with Google. Publishing a detailed blog that explains the things that travelers could do on their trips or excursions that they could take part in are just two examples of how your company could obtain a high Google ranking. Keeping a blog like this makes search engines recognize that your website is relevant to the search query and make it more visible to potential customers. Marine SEO’s search engine optimization team makes sure that the content that you upload to your website is engaging to your customers while leveraging the keywords that your potential customers are using to find cruise lines or ships to vacation with. 

PPC Marketing for Cruise Ships 

Pay-per-click (PPC) marketing entails bidding on high-demand keywords that your potential customers are searching for on search engines. The cruise line that bids the highest amount for a popular keyword will be placed on the most visible section of a search engine results page. These keywords could be the same used in your search engine optimization strategies or different depending on the kind of customer that you wish to attract. PPC marketing offers an incredible ROI and placement on search engine results pages. When used along with SEO, PPC works to place your website on the most visible section of a search engine results page, which are the high points of an organic or paid section of a SERP. 

Social Media Marketing for Cruise Ships 

Social media marketing is useful to leverage in your digital marketing strategies because it allows you to create an online presence that attracts more potential customers to your website and puts your business at the forefront of their online activity. Most people have at least one social media profile that they pay attention to, and reaching them through these channels is a proven way to get more qualified customers aware of your cruise line and over to your website. 

Your social media content should aim to place a special emphasis on the experience that your cruise ship offers to guests. Through photos and videos of excursions and installations that your previous customers have experienced, your followers could get an idea of what their experience will be like once aboard. 

Digital Marketing for Cruise Ships 

Digital marketing should leverage a collection of different strategies to be truly effective. These include: 

• Website optimization
• Creative services 
• Local SEO
• And much more!

Contact Marine SEO today to learn more.