Digital Marketing for Galley Supplies
One of the main attractions on a boat is the galley. The galley of a boat is where the food is prepared to be served to guests, and its cleanliness and operational efficiency are vital to making sure that any charter or joy ride goes smoothly. Boat captains and weekend cruisers understand the importance of a galley. They often surf social media platforms and search engines to find storage equipment, cleaning supplies, and cooking tools. Using digital marketing is crucial to connecting with customers on these platforms and increasing your sales via the internet. Continue reading to learn more.
Search Engine Marketing for Galley Supplies
Since boating is such an immersive hobby and career, people in the industry typically go to search engines to find answers to any questions that they may have. Having a website that answers questions and represents a valuable resource for boaters is the most effective way to attract potential customers to your website and to generate sales. Search engine marketing aims to leverage SEO and PPC, so your website’s presence on search engines is felt on both the organic and paid sections of a search engine results page.
Search Engine Optimization for Galley Supplies
Search engine optimization, or SEO, is a digital marketing strategy that places a website on the organic section of a search engine results page. The organic section of Google or Bing is located under the paid advertisements and is usually viewed more often by searchers because they are seen as more credible. To rank highly on the organic section of a search engine results page, businesses that manufacture galley supplies need to write content that is engaging to potential customers.
Businesses need to have a firm understanding of their target audience to make content that resonates with customers. For example, your product may be popular among sailors that own wooden sailboats because it shines the wood used in the galley. In this case, your content should cater to this audience by explaining the best way to treat wooden galleys, where to store items on a sailboat, and similar. If this content is written with the reader in mind, more of them will visit your website and be more inclined to make a purchase on your website.
PPC Marketing for Galley Supplies
PPC marketing, or pay-per-click marketing, complements SEO because it makes a galley supply manufacturer’s website populate the paid section of a search engine results page. Search engines provide paid advertising space for businesses that want to place bids on keywords that they believe their target audience is using to find galley supplies. As for the wooden sailboat example, this business might want to place bids on keywords like “wooden sailboat galley cleaning formula” or “best galley supplies for sailing.” When these keywords have an appropriate amount of bidding power, they will be placed higher on the search engine’s paid advertising space, which is located directly under the search bar. Your PPC strategy should be integrated with your organic SEO strategies so that your presence on search engines is consolidated.
Online Marketing for Galley Supplies Strategies
Digital marketing may require much more than search engine marketing. Depending on the needs of your business, at Marine SEO, we can design a digital marketing campaign that utilizes social media marketing, email marketing, and mobile marketing to capture the attention of their potential customers. Contact us today to learn more.