Marine biologists that want to get their work seen by people of interest need to use digital marketing strategies like search engine optimization, PPC marketing, and social media marketing. By using these strategies, you can begin to influence your target audience in a manner that leads them to your websites so that they can read your case studies and learn more about your expertise. The more educated that a fellow professional or organization is on the studies and experiments that a marine biologist conducts, the more likely they count on them to deepen their studies or usual operations. Digital marketing can be difficult for a single professional to tackle, which is why you should rely on the expertise of a marine marketing agency like Marine SEO to design your digital marketing campaigns. Continue reading below to learn more.

Search Engine Marketing for Marine Biologists

Search engine marketing for marine biologists is a collection of different digital marketing services that improve the visibility of a website listing on a search engine results page. The most critical of which is search engine optimization and PPC marketing. These strategies complete different functions and place a website listing on different sections of search engine results pages. 

SEO for Marine Biologists

Search engine optimization entails curating a website to reflect the sensibilities of a target audience. In order to curate a website that speaks to a target audience, it is necessary to create a blog and website navigation that is intuitive. For marine biologists, this means publishing articles or snippets that detail any new findings you may have discovered during the course of your work. That will work to drive traffic from readers to the website, where they could learn more about your findings and contributions to the field. This content should be optimized for your target audience, so it is easier for them to find it on search engines and more engaging to them when they do finally read it. 

PPC Marketing for Marine Biologists 

PPC marketing is a search engine marketing strategy that speeds up garnering high visibility on search engines. Since planning an SEO content strategy usually takes time and effort, many marine biologists look to PPC marketing to quickly get more attention on search engine results pages. 

PPC marketing requires that you zero in on the keywords and searches they would like to rank for. These keywords are what the target audience is using to find marine biologists or studies related to the field. For example, if you notice that climate change is trending and have a related case study or article, you could bid on this keyword to ensure that your publication is seen by people when they search for keywords related to it. 

Social Media Marketing for Marine Biologists

In social media marketing, it’s necessary to upload engaging photos and videos that link back to the websites. These pictures should coincide with the content that is chosen to upload onto their website so that their digital marketing strategies are consolidated across platforms because it adds credibility and professionalism. 

Digital Marketing for Marine Biologists 

Digital marketing for marine biologists involves much more than the digital marketing strategies mentioned above. These include: 

• Website development
• Creative services
• Local SEO
• And much more…

Contact us today to learn more.