Digital Marketing for Boat Dealers
Boat dealers used to rely on traditional forms of advertising like newspaper and radio ads to advertise their selection to potential customers. In those days, they purchased these advertisements in magazines and journals in hopes that their potential customers saw the ads when they were leafing through the publications. Today boat dealers can guarantee that potential and qualified customers view their marketing materials and website on search engines and social media networks. This electronic marketing is much superior to the ones in days past because they are much more engaging than those used in previous years. Digital marketing uses search engines and social media marketing to increase a boat dealer’s revenue and brand awareness among their target audience.
Digital Marketing for Boat Dealers
One of the principal goals of digital marketing is to drive people looking for boats into your website or online storefront. Once they are on your website, potential customers could browse any boats that may be available and fill out lead forms to make it easier for the dealers to contact them and close a sale. For potential customers to navigate onto your website and complete conversions, it is important to make sure that your website is a valuable resource for them. Understanding your target audience and what they are looking for in a boat dealer allows dealers to create content that caters to them. For example, a boat dealer that exclusively sells sailboats will want to create content that people interested in purchasing sailboats find interesting. In this case, a sailboat dealer will want to illustrate the different kinds of sailboats that are available and what each different type offers potential customers. This sailboat dealer will then want to segment his website by catamarans, racing sailboats, cruisers, or any other kind of boat that he carries in his selection and go into as much detail as possible for each section.
This kind of content and website design is a foundational element of search engine optimization and leads to a more engaging website and an increase in revenue through higher search engine placements. A higher-quality website leads to higher search engine placement and, in turn, increases a boat dealer’s revenue.
PPC marketing, also known as pay-per-click marketing, is a digital marketing strategy that increases the visibility of websites on a search engine’s paid advertising space. This paid advertising space is located directly under the search bar, which translates to incredible visibility and revenue for boat dealers. Similar to search engine optimization strategies, PPC keyword bidding and selection should be used to reflect the different kinds of boats that a boat dealer offers. Using the example of the sailboat dealer, a savvy strategy for keyword bidding would be to bid on different sailboat manufacturers. This works to make sure that your website or landing page is visible when someone searches for “Beneteau sailboats for sale” or “Nautitech catamarans for sale.”
When these two strategies are used together in a digital marketing strategy, your website will experience a massive increase in qualified traffic from search engines. Search engines are the most transited online platforms for potential customers, and having one of the most viewed websites on a search engine results page is one of the best ways to take advantage of them.
Marine SEO’s Full Suite of Digital Marketing for Boat Dealers
Marine SEO is a marine digital marketing agency that helps businesses in the marine industry reach their target audience while showcasing what makes them different. Through digital marketing for boat dealer strategies like the ones detailed above and our other services like reputation management and mobile marketing, your business can enjoy a well-rounded digital marketing strategy. Contact us today to learn more.