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Digital Marketing for Dock Rentals

Increase Sales with Digital Marketing

Marketing for Dock Rentals

How to scale sales and revenue for your dock rental business.

Dock or slip rentals are popular in the marine industry because people need a place to put their boats. Often, people in need of slips rely on word of mouth or traditional advertising to learn of any openings. Today, businesses that provide rentals need to approach their marketing efforts in a well-balanced manner that leverages digital marketing. Digital marketing works towards making your business more visible and engaging on the internet. Marine SEO uses search engine marketing and social media marketing to increase your visibility. Continue reading below or contact us today to learn more. 

SEO for Dock Rentals

Search engine optimization (SEO) makes your web listing more visible on the organic section of a search engine results page, also known as the SERP. The organic section of a search engine results page is seen by potential customers when they search for slips for rent. Naturally, the higher your web listing is placed on the SERP, the more attention it will receive from qualified customers. To make a website more visible on the SERP, you need to make sure that it is a valuable resource for your target audience. A website that is a valuable resource is one that has easy navigation and has content that a target audience finds engaging. This content could be a blog that details the benefits of renting a dock slip, how to properly tie a boat to a mooring, or something similar. The goal of a blog should be to educate a target audience. A blog like this will increase your credibility rather than being an avenue for higher search engine placement. It’s important to understand that search engine algorithms place special importance on high-quality websites when they devise their rankings. 

PPC Marketing for Dock Rentals

Pay-per-click (PPC) marketing aids your search engine marketing strategies because it places your website on the paid section of a search engine results page. This paid section is located directly under the search bar and is the most visible section of a search engine results page. These paid listings, which are denoted as advertisements, present a great ROI for those that wish to use them. A dock rental business needs to use PPC marketing and bid on keywords that it believes its target audience is using. These could be “dock rentals in Miami” or “temporary sailboat slips.” 

The dock rental business that bids the most on these keywords will appear above the other businesses that bid on these keywords. When used together with SEO, PPC marketing results in a tremendous increase in traffic and revenue for your business. 

Social Media Marketing for Dock Rentals

Social media marketing is a foundational element of any digital marketing strategy. In social media marketing, companies use photos and videos for advertising their services and guiding more customers to their websites. Once on their websites, your potential customers can learn more about the slips you have available and even make a reservation. Marine SEO’s social media team works to create a presence on social media platforms that works with your search engine marketing strategies to increase your revenue. 

Dock Rental Digital Marketing

Marine SEO knows the ins and outs of digital marketing. Part of creating one that is effective is leveraging multiple strategies that aid the ones detailed above. These include: 

All Hands on Deck

Our crew is ready to help your business set sail. Learn how to get started today.


Make a splash with Marine SEO, a digital marketing agency for marine businesses. 

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