Digital Marketing for Boat Accessories
How to scale sales and revenue for your boat accessory business.Fishing is a hobby that requires many different accessories depending on the kind of fishing that is most popular and the type of fish that fishermen have their eyes set on. Stores that sell fishing equipment are in a curious spot where they offer a wide range of products to people that practice the same hobby. This kind of business model is ripe for creating digital marketing strategies that drive qualified customers to your website and through your doors. Marine SEO’s full suite of digital marketing strategies works to place your business at the forefront of your potential customer’s online activity. Whether this is by search engines or social media platforms, people looking for fishing gear are most likely to use the internet to find the businesses that they can connect with.
What Fishing Store Digital Marketing Services Does Marine SEO Offer?
Marine SEO understands what it takes to increase a fishing retailer’s revenue on the internet through digital marketing. Your fishing store’s digital marketing efforts should be designed to push the traffic that your website and social media accounts garner into your e-commerce platform. Most shopping is done on the internet these days and making sure that your online storefront effectively translates to an increase in revenue is the modern way of conducting business as a retailer.
Search engine optimization and PPC marketing are the digital marketing strategies that translate to an increased presence on search engines like Google and Bing. As the most popular search engines, Google and Bing both experience loads of traffic from people interested in purchasing fishing products daily.
Search engine optimization, or SEO, ensures that your online storefront is visible on the organic sections of a search engine results page. Getting high visibility on organic search engine results usually relies on slowly improving the quality of your website through website optimization and content creation. Optimizing a website entails making sure that it is user-friendly and easy to navigate. Marine SEO’s experts can make sure that your website enjoys a streamlined architecture and presentation so users can easily reach your e-commerce platform. As for the content creation side of things, Marine SEO performs in-depth customer and keyword research to create a content strategy that speaks to them. For fishing retailers, this could mean keeping a blog that details the kind of equipment best for certain waters, the kinds of bait useful for specific species of fish, and how to choose the right fishing rod for different skill levels.
When a fishing store utilizes PPC marketing along with SEO, it bolsters a search engine presence so that their website also populates the paid sections of a search engine results page. PPC marketing is a strategy where fishing retailers bid on high-demand keywords to get more search engine visibility. Fishing retailers should bid on keywords that relate to the products that they have in their inventory. Bidding on keywords like “saltwater fishing rod,” “fly fishing gear,” “fishing line for deep-sea fishing” are examples of keywords that potential customers are commonly using.
Fishing Store Local SEO
Marine SEO understands that some fishing stores still operate out of traditional brick-and-mortar storefronts. These stores need to implement local SEO in their digital marketing campaigns so that their potential customers can find their physical stores on Google Maps. This strategy is especially useful for stores that are open in fishing hotspots like Florida. These areas have plenty of fishing activity and a consequent high demand on search engines. Making sure that your store’s Google My Business listing is accurate and provides all the relevant information that your potential customers need is another strategy that is vital for a strong local SEO presence.
Marine SEO offers a full suite of digital marketing strategies, which includes:
Contact us today to learn more.
