Paddleboarding is a very popular watersport, and there are many online and brick-and-mortar stores that sell these boards that need to use digital marketing to reach their target audience. These particular businesses need to be present on search engines and social media to fully capture the attention of their target audience and drive more revenue and foot traffic into the storefront. To fully utilize digital marketing, paddleboard shops need to leverage SEO, local SEO, and social media marketing. Marine SEO’s digital marketing team is very experienced in leveraging these services to provide notable changes in business operation. To learn more, continue reading or contact us today.

Digital Marketing for Paddleboard Shops

Digital marketing for paddleboard shop strategies should focus on directing qualified traffic to their websites from search engines and social media platforms. To do so, these shops will need to make sure that the content strategy that they utilize in SEO and social media marketing is on point. Content comes in many forms, but in SEO and social media marketing, the common goal should be to ensure it targets their principal audience. 

Search engine optimization is the deliberate process of slowly improving a website through consistent content uploading. The content used in a search engine optimization strategy should come in the form of blog posts and web pages that answer pertinent questions about paddle boarding and help your potential customers understand more about it and if it is the right hobby for them. Once your potential customers learn more about your business, they will be more inclined to purchase one of your products. Search engines recognize when this kind of content is uploaded onto websites and make them more visible when someone searches for your product or service. 

A good application of search engine optimization is local SEO. Local SEO uses localized keywords and GMB listings to populate the search engine results pages of someone looking for a paddleboard in your area. For example, someone in Miami and searches for “paddleboard shops in Miami” will come across your business’s GMB listings if you implement local SEO correctly. People generally want to visit stores that are close to them, so showing that you are local and close to them will lead more qualified customers into your doors. 

GMB (Google My Business) listings are a tool given to businesses that allow them to create profiles where local searches can locate shops on a map, see their contact information, and even view a curated selection of photos of your business. That makes your business seem more tangible to searches, which piques their interest and drives them through your doors. 

Social Media Marketing for Paddleboard Shops 

Social media marketing is a tool that should be used extensively by businesses because most of their potential customers are active on social media and browsing through a business’s profile to gauge how interested they are in visiting your business or purchasing one of your products. 

Your social media content should be catered to your customers, and the best way to do so is by uploading photos and videos of your inventory to prospective customers. When this content is uploaded and accompanied by links to your website, it will naturally lead to more traffic streaming into your website and more revenue through online sales. On top of this, social media marketing is a great place to showcase your store, so more people want to visit it. 

Marine SEO’s Full Suite of Digital Marketing for Paddleboard Shops Strategy 

Businesses that utilize digital marketing should use a well-rounded strategy so that potential customers can be reached on any online platform they are on. These other strategies include:

• Website design 
• Creative services 
• PPC marketing

Contact us today to learn more.