Fishing piers that want to increase their popularity should look to do so using digital marketing. In digital marketing, businesses will leverage their presence on search engines and social media platforms in order to make a name for themselves with potential guests and visitors. Specifically, they use search engine optimization and social media marketing to spread awareness among their target audience on the experience their fishing pier can offer patrons. Continue reading below to learn more about Marine SEO’s digital marketing strategies. 

Local SEO for Fishing Piers

Local search engine optimization ensures that people who search for fishing piers in their area know exactly where it is located, and how to contact them if necessary. An essential part of local SEO is creating a GMB listing. GMB listings are a feature offered by Google that gives potential visitors important information regarding your business all within a quick glance. With GMB listings, your business can make a profile that describes this important information along with sharing custom photos and reviews from other people. 

This adds authority to your company and makes it more likely to receive visits from fishermen. 

Social Media Marketing for Fishing Piers

Social media marketing is necessary if your pier wants to make use of a well-rounded digital marketing strategy. Social media marketing allows you to take advantage of platforms like Instagram and Facebook that are designed to share engaging content so that you benefit from heightened traffic. If you expertly showcase what you have to offer, more people will be inclined to visit. To do so, you need to upload content that showcases what your visitors have caught when they visited your pier. If the catch is good enough, it will attract more potential visitors because they could relate to fishermen like them that have had a positive experience. 

SEO for Fishing Piers

Search engine optimization places a fishing pier’s website on the organic section of a search engine results page. Placement on the organic section results page leads to more traffic from qualified customers because they will have seen your web listing before anyone else’s. To make the best use of SEO, it is important to make your website a valuable resource for your potential customers. Making a website a valuable resource entails creating an easy navigational menu and dedicated blog loaded with keywords. This blog should be aimed at your potential customers and should serve to educate them on fishing or give more context to your pier. 

Google and Bing’s algorithms have been developed to recognize the quality of blogs and will make a fishing pier’s website that has one more visible on search engine results pages. 

Fishing Pier Digital Marketing

Marine SEO is a full-service marine digital marketing agency that leverages different marketing strategies to help a business take advantage of the reach and connectivity of the internet. Our full suite of digital marketing services includes: 

• PPC marketing
• Creative services
• Web development
• And much more…

Contact us today to learn more.