Sometimes boat tours need to use the internet to reach their potential customers. Using digital marketing, your boat touring company could utilize search engines and social media platforms to its advantage because they lead more qualified customers to your website. Once on your website, visitors will be in a prime position to make purchases and reserve tours with your business. Marine SEO’s digital marketing team can assist you in creating an engaging online presence that translates to an increase in revenue. Continue reading below and contact us today to learn more.

Search Engine Marketing for Boat Tours

Search engine marketing results in an increase of revenue for your business because of the visibility it garners on Google and Bing. Google and Bing are the most widely used search engines on the planet and experience millions of searches by people looking for boat tours daily. If your website is among the first that your potential customers see on their searches, it will result in a great increase of qualified traffic going into your website. This traffic is considered qualified because the people who go onto your website will have already demonstrated their interest by searching for “luxury boat charters” or “boat charters in Miami.” By searching for these terms, the searcher has demonstrated that he or she is interested in learning more about boat charters. Below, Marine SEO explains how your business could leverage SEO and PPC marketing to experience these results. 

SEO for Boat Tours

Search engine optimization (SEO) places your website on the organic sections of a search engine results page. Organic search results are located below the advertisements, but they still experience plenty of traffic. Since SEO is an organic strategy, this means no need to pay additional money for exposure. Instead, a website is slowly improved so that it is recognized as a valuable resource for their potential customers. As part of an SEO strategy, you need to ensure that your website is easy to navigate and loaded with high-quality content. Keeping a blog and ensuring that your navigation tabs and metadata include high-demand keywords is an excellent way to signal to a search engine that your website is related to boat tours. 

A good idea for a blog that your company could use includes one that touches on the best destinations for boat tours in the United States or wherever your business has locations. This way, the interest of visitors to your website will be piqued, and they will be more likely to sign up for one of your tours. 

PPC Marketing for Boat Tours

Pay-per-click (PPC) marketing entails placing bids on keywords that their target audience is inputting into search engines. These could be the same as those used in your SEO strategies, or they could be different, depending on the kind of customers that you wish to target. If your boat touring business is one that outbids competitors on high demand keywords, it will be one of the first listings that they see when they search for boat charters on Google or Bing. When your digital marketing strategy is consolidated, your presence on search engines will be more visible to potential customers and result in an increase in revenue and traffic going into your website. 

Social Media Marketing for Boat Tours

Social media marketing is an excellent tool for boat tour businesses to utilize because it allows them to share their experiences via photos and videos. When your potential customers encounter your content, they will be more inclined to visit your website and purchase a tour because it will shine the best possible light on your business. When combined with Marine SEO’s creative services, your boat tour’s social presence will lead to an increased book of business and revenue via your website. 

Marine SEO’s Full Suite of Digital Marketing for Boat Tour Strategies

Digital marketing should include the following services to be well rounded: 

• Creative services
• Website development
• Local SEO
• And much more!

Contact us today to learn more.