A prevalent saying in the boating world is that “it is better to have a friend with a boat than having one yourself.” The reasoning behind this is that having a friend with a boat allows people to skip all the hassles of owning a boat like crew, maintenance, insurance, audits, class, flag regulation and compliance, and all the other tasks that make owning a yacht mundane. Since they facilitate such an exciting experience, yacht management companies need to use digital marketing companies to reach owners and make sure that their book of business is growing on the internet. Below, Marine SEO’s team delves deeper into expert digital marketing services like SEO, PPC, and social media marketing. 

SEO for Yacht Management Companies 

Search engine optimization is an important strategy for yacht management companies to implement because it places their website on the most visible section of a search engine results page. Being visible on a search engine results page is advantageous for businesses because it leads to higher visibility. That means that more qualified customers can go to your website and purchase your services or contact you for more information. To garner this higher visibility on search engines, your company needs to ensure that its website is engaging and full of relevant content. A compelling website is easy to navigate and easy on the eyes. For example, making your website navigation streamlined and categorized makes it easier for your visitors to find what they are looking for on your website. If your company specializes in luxury yachts that are used in international charters, you may want to upload a section on your website that includes content that details how your company handles visa and customs information. That makes your website more visible on search engine results pages because of Google or Bing’s algorithm recognizing that your website is relevant to someone looking for a yacht management company and naturally improves its visibility for them. 

PPC Marketing for Yacht Management Companies 

PPC marketing is a perfect addition to your digital marketing strategies because it places your website on the paid advertising section of a search engine results page. This section of a search engine results page is located directly under the search bar and is one of the first things that someone searching for a yacht management company will see when they use the keywords that your business is targeting. 

These keywords could be “luxury yacht management” or “yacht managers in Miami.” When potential customers search for these keywords, they will be met first, with paid listings. To ensure that your business is on these paid listings, it is imperative to place higher bids on these high-demand keywords than your competitors so that you can outbid them. When you combine effective keyword research, savvy bidding strategy, and a website that follows SEO best practices, your website will be exceedingly visible on popular search engines like Google and Bing. That leads to an influx in potential customers going into your website and purchasing your services or calling for more information. 

Social Media Marketing for Yacht Management Companies 

Social media marketing is a critical part of the digital marketing strategy because it gives a face to your business. By uploading photos and videos of the yachts that you have managed in the past, you add credibility to your business and provide an incentive for your potential customers to count on you to manage their yachts in the past. By using social media marketing platforms like Instagram and Facebook, you could lead more qualified customers to your websites thanks to a combination of creative services and adding links to copy in a timely fashion. 

Marine SEO’s Full Suite of Digital Marketing for Yacht Management Companies 

Digital marketing should look to leverage a complete combination of digital marketing services. These include:

• Local SEO
• Creative services 
• Website development 

Contact us today to learn more.